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Forward integration is when a business integrates with a firm it sells to.

Q: What is forward vertical integration?

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Forward integration is when a business integrates with a firm it sells to.

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backward integration is a form of vertical integration in which firm's control of its inputs or supplies. forward integration is a form of vertical integration in which firm's control of its distribution.

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effective organization

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Forward integration

Backward integration

A business strategy that involves a form of vertical integration whereby activities are expanded to include control of the direct distribution of its productsA form of vertical integration that involves the purchase of suppliers in order to reduce dependency.

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Vertical integrationÊdefines theÊsupply chainÊof a company owned by that company. In forward integration a company controls distribution centers and retailers where its products are sold.

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