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FRANK is the United Kingdom government's national anti-drug campaign. The campaign was established in 2003 and is principally aimed at teenagers. It is advertised and promoted through TV, radio, and the web.
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Service
FRANK provides the following services for people who seek information and/or advice about drugs
- A confidential phoneline that is available 24 hours a day
- A confidential automated text messenger bot (FRANK Bot)
- A service to locate counselling and treatment
Criticism
FRANK has also been accused of presenting misleading, and in some cases entirely false, information about drugs. One example occurred in 2007 when the site had to remove an article entitled "Cannabis Explained" after several groups pointed out glaring errors in the information presented.[1] [2] Transform Drug Policy Foundation criticised FRANK's campaign on cocaine on the basis that the harms depicted in the advert are a result of prohibition rather than the drug itself.[3]
References
- ^ "UKCIA - The document FRANK had to withdraw". http://www.ukcia.org/activism/cannabis_explained_frank.php. Retrieved 2008-04-04.
- ^ "KFX Drugs Blog - Frankly Unnacceptable". http://www.ixion.demon.co.uk/blog.html#franklyunacceptable. Retrieved 2008-04-04.
- ^ "TDPF: FRANK confuses cocaine harms with probibition harms". http://transform-drugs.blogspot.com/2008/12/frank-confuses-cocaine-harms-with.html. Retrieved 22 April 2009.
External links
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