Froot Loops

This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (May 2009)

Kellogg's Froot Loops

Serving size	1 cup (36 grams)
Calories	100 kcal
Calories from fat	10 kcal
Total fat	1 g (2%)
Saturated fat	0.5 g (2%)
Cholesterol	0 mg (0%)
Sodium	150 g (6%)
Total carbohydrate	28 g (9%)
Dietary fiber	0.6 g (2%)
Sugars	15 g
Protein	1 g (2%)
Iron	5.46 mg
Notes	Values may be different outside US market. USRDA based on a 2,000 kcal (8.37 MJ) diet.

Froot Loops is a brand of breakfast cereal produced by Kellogg's and sold in India, Australia, Canada, New Zealand, the United States, Germany, The Middle East and Latin America. The cereal pieces are torus-shaped (hence "loops") and come in a variety of bright colors and a blend of artificial fruit flavors. Kellogg's introduced Froot Loops in 1963. Originally, there were red, orange, and yellow loops, but green, then purple, and finally blue were added by the 1990s.

Other varieties of the cereal include Froot Loops 1/3 Less Sugar, Marshmallow Froot Loops, and Froot Loops Smoothie.

Toucan Sam is the mascot of Froot Loops.

Naming controversy

In 1959, following the failure of Kellogg's OK's, Kellogg's re-purposed the equipment to create the Fruit Loops, Apple Jacks, and Puffa Puffa Rice cereals. A lawsuit was filed less than six months into the distribution of Fruit Loops by Renee Paxton in Paxton v. Kellogg's^{[citation needed]}. In the case, Paxton claimed that the branding was misleading, as the product didn't actually contain any fruit. The case was settled out of court, with Kellogg's agreeing to rebrand what was already a popular cereal as "Froot Loops".

Varieties

Kellogg's has made many ventures for Froot Loops, including snack bags called Snack Ums. Snack Ums were just like the cereal, only smaller. Their slogan was "Super sized bites with deliciously intense natural fruit flavors"..."Flavor Bursting!" ^[1]

Another venture Kellogg's took for Froot Loops was the Froot Loops cereal bar. Froot Loops Cereal Bars are held together with sugar-based adhesives and coatings, which are applied to the bottom. The product was not successful, with most opinions stating that it didn't taste like the cereal at all. Their slogan was "The goodness of cereal and milk!"^[2]

Pop Culture

Froot Loops was often featured on the television show All in the Family as a favorite cereal of Archie Bunker.

External links

• Official website
• Kellogg's corporate Froot Loops site: includes package information and Nutrition Facts.

Notes

1. ^ taquitos.net: Snack Ums Froot Loops
2. ^ taquitos.net: Froot Loops Cereal & Milk Bars