| "Low" | |||||||||||
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| Single by Flo Rida featuring T-Pain | |||||||||||
| from the album Mail on Sunday and Step Up 2: The Streets (soundtrack) | |||||||||||
| Released | October 23, 2007(North America) March 3, 2008[1] (UK, Ireland) December 20, 2007 (Australia, New Zealand) April 6, 2008 (World) |
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| Format | Digital download, CD single | ||||||||||
| Recorded | 2007 | ||||||||||
| Genre | Southern hip hop | ||||||||||
| Length | 3:50 | ||||||||||
| Label | Atlantic | ||||||||||
| Writer(s) | Tramar Dillard, Faheem Najm | ||||||||||
| Producer | DJ Montay | ||||||||||
| Certification | 5x Platinum (RIAA) 2x Platinum (RIANZ) 3x Platinum (CRIA) |
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| Flo Rida singles chronology | |||||||||||
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"Low" is the debut single by American rapper Flo Rida, featured on his debut album Mail On Sunday and also featured on the soundtrack to the 2008 film Step Up 2: The Streets. The song features T-Pain and was co-written with T-Pain. There is also a remix in which the hook is sung by Flo Rida rather than T-Pain. An official remix was made which features rapper Pitbull and T-Pain.
The single was a hit worldwide and the longest running number one single of 2008. With five million paid digital downloads, it was certified 5x Platinum by the RIAA, and was the most downloaded single of 2000s decade, measured by paid digital downloads.[2] The song was named 3rd on the Billboard Hot 100 Songs of the Decade.[3]
It was also performed live with the band Simple Plan at the 2008 MuchMusic Video Awards.[4] There is also a clean version remix of the song by Radio Disney. This song is also featured on DANCE! Online, a multiplayer online casual rhythm game.
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Chart performance
The song debuted at number 91 on the U.S. Billboard Hot 100 on November 6, 2007, and reached #1 during the week of January 5, 2008.[5] The song also generated the second (Behind Flo Rida's Right Round) greatest one-week digital sales in the history of Billboard Magazine's Digital Songs chart, with 467,000 digital copies in one week. The previous song that had held the record, "Fergalicious" by Fergie featuring Will.I.Am, had sold 295,000 digital copies in the beginning of 2007. "Low" was #1 on the Billboard Hot 100 for 10 weeks and in the top ten of the chart for 23 weeks overall[6], making it both T-Pain and Flo Rida's most successful single to date.
The song was dethroned on the Hot 100 by Usher's "Love in This Club" featuring Young Jeezy. As the first #1 on the Hot 100 of 2008, "Low" held the #1 position longer than any song did in 2008 (see 2008 in music), and is the longest running Hot 100 #1 since Beyoncé's "Irreplaceable."[7] The song is also the longest-running #1 in the history of the Billboard Hot Digital Songs chart, topping the chart for 13 weeks, and also on the Pop 100 chart, where it ruled for 12 weeks and where it's now spending its record 58th week on the tally.[7] "Low" has gone on to become the best-selling digitally-downloaded song of all time, with current U.S. digital sales of over 5,000,000.[8] The song stayed on the Hot 100 for 37 weeks, before dropping out in June 2008.[9]
The physical release of the single occurred in the UK - week beginning 24 March 2008.[10] On July 13, 2008, the song moved up 6 places from #28 to #22 on the UK Singles Chart, and then up another 3 places to #19 the following week, several months after its official release. To date "Low" has spent 39 weeks on the Hot 100 chart, and although it failed to reached #1 in the UK it has now amassed 53 weeks inside the UK Top 75 (making it the joint 13th longest runner of all time), and 75 weeks inside the Top 100 (even longer than Rihanna's huge smash "Umbrella", which was number 1 for 10 weeks and spent 71 weeks inside the top 100). It has recently resurfaced due to the popularity of Flo Rida's recent #1 hit "Right Round" and single "Sugar").[11] On July 20, 2008, the song climbed back up to #19 in the UK because of the DVD release of Step Up 2 the Streets.
It stayed on the Billboard 200 for 39 weeks. The song was ranked at #23 on Billboard's All Time Top 100.[11] The song was also was ranked #1 on the Billboard Top Hot 100 Hits of 2008. On December 28, 2008, It was listed at #11 for UK Singles Chart year-end countdown and was named highest-selling single in Australia in 2008.
Music Video
The video of "Low" directed by Bernard Gourley was filmed in Miami, Florida on October 2007 and was released in early November. It starts off with Flo Rida walking in a nightclub wearing a blue jacket cape. He makes later then an appearance in the DJ booth along with fellow T-Pain. Flo Rida afterwards was in the crowd with females when he was rapping his verses sitting on a couch. It also contains cameos from Rick Ross, DJ Khaled, Cool & Dre, Unk, & Torch & Gunplay of Triple C's by a yellow Ferrari. It ends with Flo Rida praising the whole crowd of people showing off his tattoo with his homestate's shape. Throughout the video it contains certain clips from the Step Up 2 The Streets movie. The music video became an instant success commercially, reaching the number-one spot on BET's 106 & Park for five days and twenty-two days on MTV's TRL. BET Notarized ranked it number seventy two in late 2007 for New Years 2008. In March, It was number-one most viewed on MTV's official website and AOL. On its lasts days of the countdown, TRL named it the number-one most requested song of the year. The music video was announced that it was nominated at the 2008 MTV Video Music Awards on FNMTV in June 2008 for Best Male Video and Best Hip-Hop Video, but lost to Chris Brown's With You with Best Male Video and Lil Wayne's Lollipop with Best Hip-Hop Video videos on September 7, 2008. The video has also been viewed over fifty six million times on the popular video sharing site, YouTube as of January 06, 2010, making it the number-twenty seven most viewed video and number sixteen in music of all time on the popular video sharing website.
Certification
Flo Rida received the highest Gold & Platinum certification of any artist in March, according to the Recording Industry Association of America's (RIAA) monthly G&P count. His EP "Low" sold more than 3 million singles and 1 million ringtones, to earn the Atlantic artist Gold, Platinum, and 3x multi-Platinum prestige for his chart-topping hit.[12] The song was also certified 2x Platinum in New Zealand on September 28, 2008, selling over 30,000 copies.[13] In Canada it was certified 3x Platinum in digital downloads and 4x Platinum in Ringtones[14][15]
Charts
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