Introduced by General Mills' owned Yoplait in 1999, Go-Gurt is an American brand of yogurt targeted at "on-the-go kids,"[1] as it is squeezed out of a tube directly into the mouth, instead of being eaten with a spoon.
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Sub-brands
In June 2006, frubes Fizzix', a carbonated yogurt snack, was released under the Yoplait brand. This "sparkling yogurt" was originally developed by Lynn Ogden, a professor in the College of Life Sciences at Brigham Young University (BYU), in 1983. Ogden obtained a patent in 1997 and finally found an interested licensor at General Mills in 2006. BYU receives 55% of the royalties, which will go toward BYU's mentoring program and research, while Ogden receives the rest.[2][3] Fizzix (http://www.gogurtfizzix.com/) currently comes in six flavors.[4]
In 2005, frubes Smoothie, a drinkable yogurt for children was released.[5] The product currently comes in four flavors: Strawberry Splash, Paradise Punch, Mango Blast, and Wild Berry.[6]
Internationally
Outside of the U.S., Go-Gurt is sold as Yoplait Tubes in Canada and as Frubes in the United Kingdom.
Flavors
- Strawberry Splash / Berry Blue Blast
- Berry Bubblegum Bash / Blue Razzberry
- Strawberry Kiwi Kick / Chill-Out Cherry
- Watermelon Meltdown / Strawberry Banana Burst
- Rad Raspberry / Paradise Punch
- Burstin' Melon Berry / Cool Cotton Candy
Special editions
- Go-Gurt Swirled: Strawberry Milkshake / Banana Split
- Go-Gurt Rush: Extreme Red Rush / Crazy Berry Bolt
- Scooby-Doo Ro-Gurt: Shaggy's Like Cool Punch / 'Rawberry
- SpongeBob SquarePants: Strawberry Riptide / Bikini Bottom Berry
- Batman:The Dark Knight (film): Original Flavors
Fizzix
- Strawberry Watermelon Rush / Blue Raspberry Rage
- Strawberry Lemonade Jolt / Wild Cherry Zing
- Triple Berry Fusion / Fruit Punch Charge
Prehistotubes
A limited edition in 2009 had 2 flavors represented by cavepeople reminiscent of the Flintstones. Besides the 'tub' in their names, they would be Lulu and Ook.[7]
- Acai (mascot is Lulutub, purple-haired woman wearing a black and white dress and a pearl necklace)
- Red bayberry (mascot is Tubôôk, red-haired man wearing black and red toga)
References
- ^ Yoplait - Products - Go-gurt
- ^ BYU NewsNet - "Fizzix" Carbonated Yogurt to Hit Stores
- ^ BYU professor creates "fizzy yogurt" - ABC4.com
- ^ Yoplait - Products - Fizzix
- ^ Yoplait frubes Smoothie - Shake Up The Fun (2005) 0:30 (USA) | Adland
- ^ Yoplait - Products - frubes
- ^ Prehistotubes, retrieved July 10, 2009
External links
- GoGurt Official site
- Canadian website (Yoplait Tubes)
- Frubetopia Official British website (Frubes)
- Frubes page on Yoplait UK website
- Prehistotubes website
- Article regarding advertising strategies
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