MOUNTAIN CEDAR GOLF CLUB
1175 Mountain Cedar Drive
Kerrville, Texas 78028
Mountain Cedar Golf Club is a driving range located in the suburbs of San Antonio, Texas. This plan raised $1.5 million in capital for the company's owners.
- EXECUTIVE SUMMARY
- BUSINESS DESCRIPTION
- PRODUCTS
- MARKETING
- COMPETITION
- OPERATIONS
- FINANCIALS
- RISK FACTORS
Executive Summary
Mountain Cedar Golf Club (MCGC) is a state-of-the-art golf driving range to be located on the southeast side of Kerrville, Texas. This metropolitan San Antonio area has no golf driving ranges to compare to this one. Most of the ranges are located in out-of-the-way areas and are operating on a short-term basis until the land is developed for some other use. Our intent is to build a golf driving range that will become the premier range in the United States.
Locating the range in San Antonio's northern development corridor provides many opportunities for revenue growth as it is close to many of the various tourist attractions that make this city one of the most popular vacation and convention cities in Texas as well as the Southwestern U.S.
A typical driving range operates on a "Mom and Pop" basis with much manual labor and very little revenue other than that produced by the buckets of balls sold. MCGC will operate with a multi-tiered 50-station deck, debit card ball dispensing, integrated POS computer, a pro shop, batting cages, restaurant, professional PGA and LPGA instruction, corporate memberships, plus targeted e-mail and Internet marketing.
MCGC is pioneering a concept in corporate sponsorship of the range. By soliciting corporate sponsorship from noncompeting companies, the additional revenue is expected to be $500,000 the first year with significant increases the following years.
Another aspect, only practiced by a handful of ranges, is that of selling memberships to the range. This is very similar to traditional golf club memberships. The membership will include perks and special advantages for the golfer. The benefit to MCGC will be a steady stream of revenue as well as a target audience for marketing.
The bottom line for this company is as follows: First year revenue $4,102,287 with expenses of $1,170,614 and a net profit before taxes of $2,931,623. We are seeking start-up financing of $1.5 million dollars in return for a 30 percent equity position in the company.
As a benefit to MCGC and the community, MCGC will offer low-cost/free lessons to children in the greater San Antonio area. We want to promote the advantages of golf to all in the community, which will create long-term value and enhanced quality of life.
MCGC's home page is located at www.mountaincedargolf.com. Its phone number is (210) 730-1839. E-mail: info@mountaincedargolf.com.
