fashion designer
Personal Information
Born in 1957 in San Joaquin Valley, CA; son of Gordon Henderson and Yvonne Simmons.
Education: Attended University of California at Davis; graduated from Parsons School of Design, New York City, 1984.
Career
Apprenticed with Calvin Klein; started his own fashion design business and held first show, 1988; launched new clothing line, "But Gordon," 1990; embarked on exclusive marketing venture with Saks Fifth Avenue, 1992.
Life's Work
Gordon Henderson first made a splash in the fashion world with his practical, sensibly priced line of sporty clothing. Awarded the fashion industry's Perry Ellis Award for best new talent in 1990, Henderson garnered considerable acclaim for designs that mix style, color, and affordability. That same year, People magazine deemed him "fashion's man for the woman who works." By late 1992, Henderson had secured an exclusive contract with Saks Fifth Avenue to market his newest designs throughout the United States.
The California native's interest in fashion started early. In his second grade class picture, he reportedly wore flannel dress pants, an oxford shirt, and a scarf tied like an ascot. As he grew older, Henderson often watched his mother, a single parent, sew her own dresses from Vogue patterns as a matter of economy. "I knew he had a special eye, and I would consult him," Henderson's mother, Yvonne Simmons, told People. By the time he reached high school, Henderson was stitching his own jackets, pants, and shirts.
After high school, Henderson considered becoming a doctor, taking pre-med classes at the University of California at Davis. But his love of fashion eventually led him to a different career path. In 1981, he transferred to New York City's Parsons School of Design, considered by many to be the premier preparatory school for Seventh Avenue fashion designers. Henderson graduated in 1984 and eventually landed a job as an assistant to Calvin Klein, a fashion industry guru. The budding designer gleaned much of his fashion finesse from Klein. "I learned everything there," Henderson told Martha Duffy in Time. "[Klein] gives you consistency, and he's so clean and precise; it's almost ridiculous. He can take a good idea and go on with it forever."
With Klein's influence, Henderson developed his own unique style. "Klein's influence shows," Duffy asserted, adding, "Henderson's nifty, sporty outfits are never fussy. But they aren't Calvin rip-offs either, partly because Henderson has avoided the beige-and-black neutral shades that dominate Klein's sportswear."
Henderson started his own fashion designing firm after serving a six-month apprenticeship with Klein. The young designer's popularity grew rapidly. In his first two shows, Henderson did very well, winning approval from both the press and retail buyers. "His intelligent affordable sportswear ... eschews the flamboyant, crowd-pleasing styles that make good newspaper pictures but do not sell," noted Woody Hochswender in the New York Times.
Henderson's focus on affordable clothing stemmed from his early experience working in menswear retail stores in San Francisco and New York, where he saw that customers wanted inexpensive, practical clothes that looked good. "I don't believe in this whole yuppie, nouveau, riche spending thing," Henderson told Hochswender. "It's not smart. The '90s are about giving, not taking away. How can a designer be in fashion when no one can afford you? Then there's really no excitement. I'm trying to make clothes more compatible with people's pocketbooks."
Filling the gap between pricey clothes and no-frills sportswear, Henderson became known for designing simple, unconstructed shapes in fine linen instead of silk or cashmere, or cotton twill rather than wool gabardine--all in an effort to keep his clothing affordable. In addition, he assumed a very active role in the day-to-day operations of his business, even pricing clothes himself.
Versatility has been another key to the success of Henderson's fashion designs. "Though Henderson's designs, like most clothes, look best on slim young things, individual pieces can be mixed and matched and worn with style by a middle-aged woman who wears a size 12," commented Nina Darnton in Newsweek. "You can take the clothes and put them together for career women," Henderson told Darnton, "or combine them for weekend or evening. That's what the '90s are about--servicing your customer in the way she needs."
In 1990, Henderson introduced a new clothing line called "But Gordon," inspired by a line from conversations he had with his customers. He explained in Time that clients would say things like, "But Gordon, I want something new," or "But Gordon, can't you deliver sooner?" or even "But Gordon, I want it all." Henderson's customer service approach has paid off. His 1991 sales exceeded $6 million, according to People magazine.
Henderson's financial success did not affected his casual way of living. Usually clad in a white T-shirt and jeans, he does not look like a stereotypical fashion designer. "Whatever I wear, even a tuxedo, has to be comfortable. Being comfortable brings out the best of beauty. There is always an element of the unexpected in beauty," Henderson mused in People. "What I look for is inner confidence, a sense of style rather than the outer shell."
For fashion inspiration, Henderson studies old movies. "[His] facility lies in translation, turning mid-century nostalgia into 90's gear," noted Duffy in Time. The final outfit modeled in one of his early fashion shows was a pair of white silk pajamas. "I wanted [the model] to be like Audrey Hepburn or Doris Day when they were stuck in the apartment. They looked so fantastic," Henderson told Duffy. The designer's use of color has also caused a stir in the fashion world, with shades of gold, copper, and plum becoming his signature in the early 1990s. "I like fruit tones, wood, stones," he told Time. "I keep beautiful rocks around, and I dry flowers to see which shades will emerge."
Henderson's fresh approach to fashion has made a definite mark on the fashion industry. His "commitment to great looking clothes that women really love to wear" made him a winner in the fashion business at a time when a nationwide recession--coupled with women's growing sense of fashion independence--made clothing design a "risky business," reported Essence magazine.
With the success of his early fashions behind him, Henderson went on to break new ground in the industry, solidifying his name in fashion circles as a bold and talented businessman. As the United States began to emerge from depressed economic times in the early 1990s, upscale retailer Saks Fifth Avenue embarked on an exclusive, unprecedented agreement with Henderson, becoming the first retailer to serve as a designer's financial backer. No longer involved with other retail chains, the designer launched his new "Gordon Henderson" line in late 1992, marketing it solely through Saks Fifth Avenue stores.
Awards
Perry Ellis Award for best new fashion design talent, 1990.
Further Reading
Sources
- Boston Globe, August 18, 1990, p. 14.
- Essence, November 1991, p. 74.
- Los Angeles Times, March 30, 1990, p. E1.
- Mademoiselle, March 1990, p. 204.
- Newsweek, November 20, 1989, p. 87.
- New York Times, April 16, 1989; November 2, 1989; November 28, 1989, p. B10; September 17, 1990; March 26, 1992, p. C1.
- People, March 19, 1990, p. 80.
- Time, February 26, 1990, p. 61.
- USA Today, January 15, 1990, p. D6.
- Vogue, September 1989, p. 192.
- Wall Street Journal, September 18, 1990, p. A1; November 3, 1992, p. B6.
— Jomel Nichols




