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| Type | Private |
|---|---|
| Genre | Dominican, Spanish, Mexican, Puerto Rican, Cuban |
| Founded | Manhattan, New York City, 1936 |
| Founder(s) | Don Prudencio Unanue Ortiz |
| Headquarters | Secaucus, New Jersey,  United States |
| Key people | Robert (Bob) Unanue, (CEO) |
| Industry | Retail |
| Revenue | $700 million |
| Employees | 3,000 |
| Website | www.Goya.com |
Goya Foods Inc. is a famous brand of foods sold in many Latin American countries and the United States, with company headquarters in Secaucus, New Jersey. While the product line remains heavily influenced by its origins in traditional "authentic Spanish cuisine", Goya first branched out into Puerto Rican and Cuban cuisine and in the early '90s it began to produce Mexican and South and Central American foods. It has become the largest Hispanic-owned food business and its owners, the Unanue family, are the second richest Hispanic family in the United States with a net worth of $750 million.[1] Goya was founded in 1936 by Prudencio Unanue Ortiz (1886-1976) and Carolina Casal Unanue (1890-1984), two Spanish immigrants.[2][3]
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Company Information
Goya provides Caribbean, Mexican and Central & South American cuisine.
Goya operates a 220,000-square-foot (20,000 m2) manufacturing facility in San Cristóbal, Dominican Republic, and a 300,000-square-foot (28,000 m2) distribution center in Bayamón, Puerto Rico.
Goya's 3,000 employees worldwide produce products that are available in local grocery stores and supermarket chains throughout the United States, Puerto Rico, and international markets. Goya Foods is headquartered in Secaucus, New Jersey. Its manufacturing and distribution centers are located in: Secaucus, West Deptford, New Jersey; Bayamón, Puerto Rico; Seville, Spain; Santo Domingo, Dominican Republic; Angola, New York; Webster, Massachusetts; Bensenville, Illinois; Miami and Orlando, Florida; Houston, Texas; City of Industry, California; and Prince George County, Virginia.
Goya's national sponsorships include the National Council of La Raza, the National Puerto Rican Day Parade, the United States Hispanic Chamber of Commerce, and the National Hispana Leadership Institute. Goya is also the first Hispanic company to be exhibited at the Smithsonian National Museum of American History.
In 1992, Goya began to focus promotion efforts towards a mainstream and culinary market, in a public relations effort led by Karen Sperling who helped the company launch a series of cookbooks, recipes and new products including prepared frozen dinners and seasoned rice mixes.[4]
In 2006 Forbes, ranked Goya 355th on its list of the largest private companies in America.See Forbes largest Private companies [5] Goya Aisles[6]
See also
External links
References
- ^ Richest Hispanic Americans
- ^ GOYA FOODS, INC: History
- ^ www.goya.com History
- ^ http://www.sperlingreene.com/case-studies/
- ^ Bob Unanue (CEO of Goya)
- ^ "Hispanic consumers are Goya's gold mine: the no. 1 food company among U.S. Hispanics reflects tradition in both products and packaging". LookSmart. August, 2003. http://www.findarticles.com/p/articles/mi_m0UQX/is_8_67/ai_108000120.
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