Green Flag is a roadside rescue company based in the UK
It was formed in 1971 as the National Breakdown Recovery Club and operated under this name under the ownership of National Car Parks until 1994, when it was renamed Green Flag as a symbolic brand name[1]
After the purchase of NCP by Cinven, the company was purchased by Direct Line in 1999. Following the purchase of Direct Line by the Royal Bank of Scotland, Green Flag is now a part of RBS Group. For four years running, Green Flag has been the winner of the Your Money award for Best Direct Breakdown provider[1][2].
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Differences from other breakdown companies
Unlike the AA and RAC, Green Flag does not have its own fleet of vehicles or a staff of mechanics. Instead, the company maintains a network of locally-based mechanics. One of the advantages of this approach (according to the company) is that local companies have local knowledge and are able to respond to call outs faster as a result. Using this network also has an advantage to the repairs of the vehicle with 86% of call outs being mended at the roadside. Green Flag holds over 5 million members.
In early 2008 Green Flag reduced its contractor network by nearly 100. Green Flag tendered its work out to service providers taking several variables into consideration. These included price, location to area wanting to be covered, size and scale of business and number of sites. The contractors then bid against each other in order to hit a 'target price.' Green Flag has since described its contractor review as a success; however with 100 fewer agents working with them their claim of using local knowledge to assist members promptly has less validity than it did before the contractor review.
Green Flag's average response time is 28 minutes, promoted as 30 minutes on their web site and press releases; this, therefore, puts them at the top of the average response time. This was calculated on 318,000 call outs they had between August 08 and March 09.
Green Flag's web site also contains a "route map" which has also been voted the most effective route map out of the 3 major breakdown companies.
See also
References
- ^ a b Green Flag press pack March 2007 http://www.greenflag.com/downloads/presspack_mar07.pdf
- ^ Your Money awards 2007 http://www.yourmoney.com/awards
External links
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