A measure of overall sales that isn't adjusted for customer discounts or returns, calculated simply by adding all sales invoices, and not including operating expenses, cost of goods sold, payment of taxes, or any other charge.
Investopedia Says:
Gross sales is usually an important measure for those companies in the consumer retail industry. It measures the amount of product that a company sells relative to its competitors, and can also reflect consumer spending habits.
Related Links:
Predicting sales growth can be something of a black art - unless you ask the right questions. Great Expectations: Forecasting Sales Growth
Learn how to use revenue and expenses, among other factors, to break down and analyze a company. Understanding The Income Statement
If used properly, this ratio can give you insight into a company's productivity and financial health. Doing More With Less: The Sales-Per-Employee Ratio
