what are the four quandrants named in the BCG Growth-Market
Share Matrix
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first we find the market share then find industry growth
acording to these values we plot in the bcg matrix that show that
where is our product lies
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n Relative market share determines the level of opportunity for
investment.
n Market growth shares determines the rate at which a business
unit generates cash
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n Relative market share determines the level of opportunity for
investment.
n Market growth shares determines the rate at which a business
unit generates cash
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The BCG matrix for the Nokia Corporation has been illustrated in
a 4 by 4 grid that compares relative market shares to the market
growth rate. The goal of Nokia is to move the company into the Star
matrix, giving it a large share in the market.