Guerrilla communication and communication guerrilla refer to unconventional forms of communication and/or intervention in public events or discourse, for reasons ranging from political activism to marketing.
One form of guerrilla communication is the creation of ritual via participative public spectacle to disrupt or protest a public event or to shift the perspectives of passers-by. Such spectacles often take the form of street and guerrilla theater. Another way to create such spectacle is via tactical frivolity.
Pie-throwing as performance art is a form of guerrilla communication. Other forms of guerrilla communication include adbusting, graffiti, hacktivism (notably cyber squatting), and reclaiming.
See also
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- Practitioners of guerrilla communication:
- 2007 Boston bomb scare, corporate guerrilla communication gone awry
External links
- The handbook of communication guerrilla
- Media hijack
- Memefest, international festival of radical communication
- autonome a.f.r.i.k.a.-gruppe: "Communication guerrilla - Transversality in everyday life?"
- autonome a.f.r.i.k.a.-gruppe, Luther Blissettt and Sonja Brünzels, "Communication guerrilla - a message out of the deeper German backwood"
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