guerrilla communication
The terms guerrilla communication and communication guerrilla refer to unconventional forms of communication and/or intervention in more conventional processes of communication.
Communication guerrilla is a specific style of political action drawing from a watchful view of the paradoxes and absurdities of power, turning these into the starting point for political interventions by playing with representations and identities, with alienation and over-identification.
One form of guerrilla communication is the creation of ritual via participative public spectacle to disrupt or protest some public event or to shift the perspectives of passers-by. Such spectacles often take the form of street and guerrilla theater. Another way to create such spectacle is via tactical frivolity.
Pie-throwing as performance art is a classic form of guerrilla communication. The event is a moment turned inside-out; art is made from the reactions of the bystanders, turning spectacle to ritual. Other forms of guerrilla communication include adbusting, graffiti, hacktivism (notably cyber squatting), and reclaiming.
Guerrilla Communication is also the brand name of a non traditional marketing company based in Chattanooga, TN.
See also
- 2007 Boston Mooninite scare, guerrilla communication gone awry.
- Culture jamming
- The KLF/K Foundation, practitioners of guerrilla communication
- Lavender Menace
- monochrom
- Publixtheatre Caravan.
- Reclaim the Streets
- Spaßguerilla
- Subvertising
- W.I.T.C.H.
- Youth International Party
External links
- Guerrilla Communication, a unique marketing company
- The Handbook of Communication Guerrilla
- Blogchronik der Kommunikationsguerilla - multilingual Weblog - but German dominant
- Media Activism
- Memefest, international festival of radical communication
- Subvertising italian agency
- g-com Subvertising italian agency
Texts about Guerrilla Communication
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