Guy Kawasaki

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Guy Kawasaki
Born	August 30, 1954 (1954-08-30) (age 55) Honolulu, Hawaii
Occupation	Venture capitalist Former Apple evangelist

Guy Kawasaki (Born August 30, 1954) is a Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He is currently a Managing Director of Garage Technology Ventures, and has been involved in the rumor reporting site, Truemors, and an RSS aggregator, Alltop. He is also a well-known blogger.

Early life and education

Guy Kawasaki is Japanese American and a native of Honolulu, Hawaii, where he attended the Iolani School.

He has a B.A. in psychology from Stanford University and an MBA from University of California, Los Angeles.

Career

Apple

Guy Kawasaki was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He is noted for having brought the concept of evangelism, initially focused on creating passionate user-advocates for the Apple brand, to the high-tech business^[1].

Kawasaki is a former Apple Fellow.

Recent Activities

After leaving Apple, Kawasaki became CEO of ACIUS, which produced the 4th Dimension database program. He also started the company Fog City Software.

He is currently a Managing Director of Garage Technology Ventures, a venture capital firm which specializes in high-technology start-up firms located in Silicon Valley, California, as well as co-founder of Nononina, the company that created the Truemors and Alltop websites. He is also an advisor for Jajah, on invitation from co-founder Roman Scharf, and Visible Measures, working with Founder and CEO Brian Shin.

Recently, he has been involved in the rumor reporting site, Truemors, and an RSS aggregator, Alltop.

Blog

As of September 2009, his blog "How to Change the World" is currently ranked in the top 2,000 most-popular globally.^[2]

Quotations

Although he's been described as a business legend many times ^[3], Kawasaki says that being a legend shouldn't be your goal in life, "What you should do is create a great product or service…the goal is to change the world...if you do that, maybe you’ll be a legend." ^[4]

Bibliography

• Reality Check (2008) ISBN 1-59184-223-9
• The Art of the Start (2004) ISBN 1-59184-056-2
• Rules for Revolutionaries (2000) ISBN 0-88730-995-X
• How to Drive Your Competition Crazy (1995) ISBN 0-7868-6124-X
• Hindsights (1995) ISBN 0-446-67115-0
• The Computer Curmudgeon (1993) ISBN 1-56830-013-1
• Selling the Dream (1992) ISBN 0-88730-600-4
• Database 101 (1991) ISBN 0-938151-52-5
• The Macintosh Way (1990) ISBN 0-06-097338-2

See also

• Apple evangelist
• Evangelism marketing

References

1. ^ Guy Kawasaki: About Guy
2. ^ Technorati page on the blog "How to Change the World"
3. ^ Sky News interview, Scotland May 2009
4. ^ Fresh Dialogues interview with Alison van Diggelen, April 2009

External links

• GuyKawasaki.com
• Guy Kawasaki's blog
• Garage Technology Ventures
• Guy Kawasaki on Twitter

In the media

• ECorner video clips, Stanford Entrepreneurship Corner, 2003-4
• Interview: Not Just an Experiment: Guy Kawasaki's Alltop.com. ITWorld.com. April 1, 2008.
• "Apple Evangelist’s Advice For Silicon Valley Entrepreneurs". Asian Week. July 1, 2008.
• "Guy Kawasaki: Truemors and the $12,000 start-up" The BusinessMakers Show June 2, 2007.
• Entrepreneurship 2.0 by Guy Kawasaki written by Shamit Bagchi, Yourstory.in, During NASSCOM Product Conclave 2009, Bangalore, India, 2009.