Handyman Service (Market Analysis)
Market Analysis
The niche identified by this plan is large. For example, in Greater Chicago alone there are tens of thousands of apartments in rented, coop and condo buildings. Some of these buildings have available concierge or handyman services, but most do not.
Further, there are thousands of third–party businesses that provide products and services for company's clients, and the Company intends to form strategic partnerships with many of them.
Marketing & Sales
The intended marketing/sales plan will be to advertise heavily in local newspapers that are distributed in key geographic areas of the city, and to use direct mail campaigns to send brochures to all the tenants that live within those areas. The Company will make use of multiple advertising techniques, including the posting of flyers wherever possible (and legal), and in the future as business warrants, radio or cable television advertising.
The primary objectives of the Company's marketing plan are to:
- Advertise directly to tenants to inform them of "I'm the Man!" Handyman Services, the Company, and its services, and to get the Company's value proposition in front of potential clients.
- Build customer satisfaction in "I'm the Man!" Handyman Services as a premiere service provider for individuals seeking handyman services.
- Identify and create strategic alliances with third–party companies that offer products and services that when combined with "I'm the Man!" Handyman Services provide a value added proposition to potential clients.
When the Company reaches its goal of 10 full–time handymen in Chicago, the Company will consider expanding into additional markets.
