| Hanes |
| Type |
Clothing |
| Founded |
Over 100 years ago |
| Headquarters |
North Carolina, United States of
AmericaWinston-Salem |
| Products |
Underwear, casualwear, hosiery and socks |
| Parent |
Hanesbrands Inc |
| Website |
http://www.hanes.com |
Hanes and Hanes Her Way are brands of apparel currently owned by the
Hanesbrands, Inc Corporation (NYSE: HBI). The Hanes brand is used by the company for marketing a broad range of apparel
essentials:
- Outerwear
- Activewear, such as performance t-shirts and shorts
- Casualwear, such as t-shirts, fleece and sport shirts
In September 2006, Sara Lee Corporation spun off its
branded apparel Americas and Asia business as a separate company
called Hanesbrands Inc., which designs, manufactures, sources and sells a broad range
of apparel essentials. The Company's portfolio of brands include Hanes (its largest brand), Champion (its second largest brand), Playtexsee endnote
1 (its third largest brand), Bali, Just My Size, Barely There,
Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba
and Ritmo.
The brand's two main competitors are Fruit of the Loom and Jockey.
Advertising
During the 1970s and 1980s, their women's hosiery tagline was "Gentlemen Prefer Hanes". In the early nineties, the slogan was
turned around as "The lady prefers Hanes".
During the late 1990s, the brand's main slogan was "Just wait'll we get our Hanes on you."
In the 2000s, an ad campaign began for their revolutionary Hanes "Go Tagless" T-shirt,
featuring various celebrities including Michael Jordan, Jackie Chan and Brian Regan.
In 2005, an ad campaign was run with the slogan "Look who we've got our Hanes on now", featuring various celebrities including
Michael Jordan, Jennifer Love Hewitt,
Marisa Tomei, Damon Wayans, Matthew Perry, and on Spanish-language advertising, Aracely
Arambula, and Pablo Montero. In 2006, the campaign added Kevin Bacon and Christina Applegate to their lineup. In 2007,
the campaign expanded again to include Cuba Gooding, Jr..
External links
Endnotes
- 1. In the United States, the Playtex trademark is owned by Playtex Marketing
Corporation, of which Hanesbrands, Inc owns a 50% share and which grants to it a
perpetual license to the Playtex trademark on and in connection with the sale of apparel in the United States and Canada. The other 50% share of Playtex Marketing
Corporation is owned by Playtex Products, Inc., an unrelated third-party, which has a perpetual license to the Playtex trademark
on and in connection with the sale of non-apparel products in the United States. Outside
the United States and Canada, HanesBrands Inc owns the Playtex trademark and perpetually license such trademark to Playtex Products,
Inc. for non-apparel products. In addition, as part of Sara Lee Corporation’s sale in February
2006 of its European branded apparel business, Sun Capital has an exclusive, perpetual,
royalty-free license to sell and distribute apparel products under the Wonderbra and Playtex
trademarks in the member states of the European Union, as well as several other
European nations and South Africa.
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