Hanesbrands Inc.

Type: Public
On the web: http://www.hanesbrands.com
Employees: 47,600

Hanesbrands can't wait until it gets its Hanes on you. Formerly Sara Lee Branded Apparel, the firm makes bras, boxers, hosiery, socks, and other unmentionables under top-brand names, including Bali, Champion, Barely There, Just My Size, Hanes, Hanes Her Way, L'eggs, Playtex, and Wonderbra. Its bras are tops in the US; its underwear, legwear, and activewear (T-shirts, fleece, and sport shirts) units are leaders, as well. It also makes legwear under the licensed Donna Karan and DKNY names. Former parent Sara Lee spun off the division in September 2006 to form Hanesbrands Inc. After the spinoff Hanesbrands announced plans to shutter several plants and eliminate up to 5,300 jobs or some 10% of its workforce.

Key numbers for fiscal year ending December, 2007:
Sales: $4,474.5M
One year growth: 98.8%
Net income: $126.1M
Income growth: 70.1%

Officers:
CEO and Director: Richard A. (Rich) Noll
EVP and CFO: E. Lee Wyatt Jr.
EVP and Chief Marketing Officer: Kevin D. Hall

Competitors:
Fruit of the Loom
Intimate Brands
VF

HanesBrands Inc. (NYSE: HBI) is a clothing company based in Winston-Salem, North Carolina which employs 50,000 people internationally. [1] On September 6, 2006 they were spun off by the Sara Lee Corporation.

HanesBrands Inc. also owns several other clothing brands, which are Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.

HanesBrands has companies in various parts of Europe and Eastern Europe, including the United Kingdom, Italy, Germany, France and Spain.

HanesBrands have had a declining revenue over the past ten years with the decline of sales of hosiery. In 1995 their revenue from hosiery was US$895 million but in 2006 the hosiery sales only reached $290 million. In an interview with the Associated Press, vice-president of HanesBrands, Romaine Sargent, said that the cause of this was "The casualization of the workplace--it is not as strict as before." [2]

The company's two main competitors are Fruit of the Loom and Jockey International.

References

• 2 Augstums, Ieva. "Pantyhose makers suffering sales snag", Toronto Star, 2006-12-26. Retrieved on 2007-1-3. 

External links

• Official site
• All brands

Hosiery
	Lower leg: Bobby socks · Bootee · Knee highs · Leg warmers · Loose socks · Socks · Tabi · Toe socks Full leg: Fully fashioned stockings · Hold-ups · Leggings · Legskin · Pantyhose · Stocking · Tights Historical: Boothose · Hose Brands: Aristoc · Gerbe · Hanes · Jockey International · L’eggs · Levante · No nonsense · Victoria's Secret · Wolford

Lingerie

Upper body: Babydoll · Brassiere · Bustier · Camisole · Negligee · Nursing bra · Sports bra  · Torsolette Lower body: Bikini · BodyBriefer · Boyshorts · Control brief · G-string · Girdle · Panties · Panty girdle · Rhumba panties · Tanga · Tap pants · Thong Full body: Camiknickers · Corsage · Corset · Corselet · Nightshirt · Slip · Teddy Hosiery: Garter · Garter belts · Knee highs · Pantyhose · Stocking Historical: Chemise · Basque · Bustle · Crinoline · Farthingale · Hoop skirt · Liberty bodice · Pannier · Pantalettes · Petticoat · Pettipants · Waist cincher Accessories: Falsies · Lingerie tape Brands: Agent Provocateur · Bali · Berlei · Frederick's of Hollywood · Gerbe · Hanes · Lily of France · Maidenform · Merry widow · Olga · Pink · Playtex · Ultimo · Vassarette · Victoria's Secret · Wacoal · Warner's · Wonderbra Categories: Brassiere · Corsetry · Foundation garments · Hosiery · Lingerie brands

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