Helene Curtis Industries, Inc. was a cosmetics and beauty parlor products[1] firm which was based in Chicago, Illinois. The company acquired a hair-coloring line by the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree among other items.[2]
Corporation history
In March 1948 Kraft Foods purchased property owned by Helene Curtis Industries, Inc., to use for its offices and warehouses.[3] In 1961 Helene Curtis Industries began to challenge Avon in the field of door-to-door cosmetics sales.[4]
The hair care products were acquired by Unilever.
In 1998 the beauty manufacturer had a production site in Rolling Meadows, Illinois.[5]
References
- ^ Helene Curtis Buys Colorado Agriculture Equipment Firm, Wall Street Journal, May 26, 1952, pg. 14.
- ^ Mennen Puts Toiletries Firm On The Block, Wall Street Journal, November 12, 1991, pg. 3.
- ^ Kraft Foods Buys Chicago Property of Helene Curtis, Wall Street Journal, March 16, 1948, pg. 4.
- ^ Brawl Over Beauty, Wall Street Journal, August 21, 1961, pg. 1.
- ^ Its The Hair, Stupid, New York Times, November 1, 1998, pg. SM62.
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