| Wikipedia: Heyah |
Heyah is a pay-as-you-go brand offered by Polish GSM provider Polska Telefonia Cyfrowa. The brand was introduced in 2004. Although it is marketed primarily toward young people, it had a substantial effect on the Polish mobile telephony market with its significantly lower prices and one-second billing. Within a month of launch it had attracted over one million users.
External links
- Heyah official website
- Analysis of the effects of Heyah on the Polish market
- Increasing the competition in Polish mobile telecommunication market
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