Extremely aggressive behavior by an Insurance Agent to convince a Prospect to purchase the insurance product without due regard for the prospect's ability to pay the Premiums and/or needs for the product.
High-Pressure Selling
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 | hard sell |
| Boiler Room (finance term) |
| Ethics in Marketing |
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 | Insurance Dictionary. Dictionary of Insurance Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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