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Hiro

 

Hiro (Yasuhiro Wakabayashi; b. 1930), Japanese-American fashion photographer, born in China to Japanese parents who later returned to Japan. He moved to New York in 1954 and in 1956-7 assisted Richard Avedon. The years 1958-60 brought him to Alexey Brodovitch, whose personal assistant he became, and from whom he received both influence and encouragement. Combining simple but elegant design with sophisticated technique and striking colour, he opened his own New York studio in 1958, receiving commissions from Harper's and other fashion magazines. His work extends beyond fashion and advertising to personal explorations, including portraits, children, and landscapes.

— Madeleine Hill Vedel

Bibliography

  • Avedon, R. (ed.), Hiro Photographs (1999)
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Yasuhiro Wakabayashi, professionally known as Hiro, is an American commercial photographer. He was born in Shanghai in 1930 to Japanese parents. A “photographer’s photographer,” Hiro has shown a very distinctive vision, and his work in fashion and still life from the mid 1960s onward has spawned many imitators and remains a lasting influence today.

Hiro returned to Japan from China at the end of the Second World War. In 1954, he came to America, and briefly enrolled in the School of Modern Photography in New York. He was dissatisfied with the school, however, and apprenticed himself to the studio of Lester Bookbinder and Reuben Samberg. At the end of 1956, he began working for the fashion photographer Richard Avedon. Around the same time, Hiro encountered Alexey Brodovitch, the art director at Harper's Bazaar, and worked as his assistant for a time, during Brodovitch's Design Laboratory at the New School.

By the end of 1957, Hiro was no longer Avedon’s assistant, and had launched his own career. Within only a few years, Hiro became a star fashion photographer in his own right. He made significant contributions as a staff photographer to Harper's Bazaar from 1956 to 1975, and was named Photographer of the Year by the American Society of Magazine Photographers in 1969. One of his early celebrated photographs is a 1963 image of a Harry Winston diamond necklace placed on a bovine hoof. Surreal and unique, Hiro's photographs are noted for their elegance and clean appearance. These qualities are established by the use of uncommon lighting, the juxtaposition of unexpected elements, and his signature use of color.

Hiro is well known for his unique aesthetic, extreme originality, and the precision of execution of his vision. The trade magazine American Photographer devoted an entire issue to him in 1982.

Sources

External links

http://www.accessmylibrary.com/coms2/summary_0286-27311787_ITM


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Photography Encyclopedia. The Oxford Companion to the Photograph. Copyright © 2005 by Oxford University Press. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Hiro (photographer)" Read more