Hisense
 |
| Type |
state-owned enterprise with publicly-traded subsidiaries (SEHK: 921, SSE: 600060, SZSE: 000921) |
| Predecessor |
Qingdao No.2 Radio Factory |
| Headquarters |
Qingdao, People's Republic of China |
| Area served |
Asia, Africa, Europe, North America |
| Industry |
Manufacturing, design |
| Products |
White goods, televisions, mobile phones, cash registers |
| Services |
Real estate, property management, mould production and design, pattern making, IT services |
| Subsidiaries |
over 40 |
| Website |
www.hisense.com/en |
Hisense (海信) is a multinational electronics manufacturer based in China. It is a state-owned enterprise[1][2] with publicly traded subsidiaries.[3]
The Hisense Group comprises two publicly traded companies, Hisense Electric Co Ltd, listed on the Shanghai stock exchange[3] (SSE: 600060) and Hisense Kelon Electrical Holdings Co Ltd, which is listed on the Shenzhen[4] (SZSE: 000921) and Hong Kong[5] (SEHK: 921) stock exchanges and a number of other subsidiaries.
Hisense has 13 manufacturing facilities in China (located in the provinces of: Guangdong, Guizhou, Huzhou, Jiangsu, Liaoning, Linyi, Shandong, Sichuan, Yangzhou, Yingkou, Xinjiang, Zibo and the municipality of Beijing), and several outside of China, namely in Hungary, South Africa, Egypt, Algeria and France.[6][7]
Hisense retails products under five brand names, including its own. These include Kelon, SAVOR, Ronshen and Hisense-Hitachi.[8] Hisense is also an OEM, so some of the products it makes are sold to other manufacturers and carry a brand name not related to Hisense, such as Carrefour's private label, Produits libres or HP.[9][1]
History
Hisense grew out of Qingdao No.2 Radio Factory, setup in September[10] or December[11] of 1969 by Qingdao governmental authorities.[1] Hisense's first product was a radio sold under the brand Red Lantern.[11]
Qingdao No.2 Radio Factory acquired the know-how to make TVs through a trial-production of black and white televisions ordered by the Shangdong National Defense Office which involved technical training of three employees at the Tianjin 712 Factory, and resulted in the production of 82 televisions by 1971.[11]
Television production was limited until 1979, when a Beijing meeting of the Ministry of Electronics called for greater development of the civil-use electronics industry.[11] Qingdao No.2 Radio factory was then quickly merged with other local electronics makers and began to manufacture televisions under the name Qingdao General Television Factory.[11] Color televisions where manufactured through the purchase of a production line from Matsushita,[11] the first of many such technology and intellectual-property purchases from foreign firms Hisense has made in order to remain competitive. The companies it has bought from include Matsushita, NEC, Sanyo, Lucent and Qualcomm.[1]
The Hisense Group emerged in 1994,[11] and publicly listed a wholly-owned subsidiary, the Hisense Electrical Appliance Share Holding Company (now, Hisense Electrical Co Ltd) on the Shanghai Stock Exchange in In April of 1997.[3] Increased competition and price wars in the Chinese electronics market were a boon to Hisense, who acquired ten failing enterprises by 1998.[11]
In China, Hisense has been thought of as conservatively-managed, eschewing financial risks, short-term growth opportunities and even advertising to focusing on efficiency and product quality.[11][1]
Eager to expand beyond consumer electronics, Hisense Group aimed to also become a regional leader in household appliances, computers and communications, a strategy that prompted great outlays of capital on R&D and on the creation of industrial parks.[11]
Products and services
Hisense manufactures white goods, televisions, set-top boxes, digital TV broadcasting equipment, mobile phones, Linux OS smart phones, wireless modules, wireless PC cards and optical components for the telecommunications and data communications industries.
It also provides a variety of services, including property management, information technology services, product design, mold design, pattern making and mold processing and manufacturing.
Brands
Hisense sells under five brand names, including its own.[8]
Kelon
Main article:
Hisense KelonThe brand name Kelon was chosen to because it was thought to imply meanings of imagination, a sense of science and technology and unlimited tactility.[8] The orange and blue colors in the Kelon logo symbolize the unceasing vitality for progress and innovation and the company’s steady steps toward development, respectively.[8] The logo was unveiled in September of 2006.[12]
Ronshen
The brand name Ronshen was chosen to because it was thought to imply meanings of high-quality, practical function, and popularity.[8]
SAVOR
A home home appliance brand, from the eponymous English word.[8]
Hisense-Hitachi
A brand of commercial air-conditioners designed and manufactured by a joint venture of Hisense and Hitachi.
Subsidiaries
Hisense owns over 40 subsidiaries,[6] both in and outside of China. A more-or-less complete list can be found here. Another, more definitive, list can be found here.
Hisense-Hitachi Air-conditioning System Co Ltd
Established in 2003 as a joint venture between Hitachi and Hisense, Hisense-Hitachi Air-conditioning System Co Ltd is an air-conditioner company that sells under the brand names “Hisense-Hitachi” and “Hitachi”.[13] It designs, manufactures and markets its products, which include commercial and household central air-conditioning systems, in China.[13] Hisense-Hitachi products are also sold in Japan.[13] It operates a commercial air-con production facility in the Hisense Information Industrial Park.[13]
Hisense Air Conditioning Co Ltd
Setup in the Hisense Pingdu Home Appliance Industrial Park[14] in Pingdu, China in 1996 to produce air-conditioners using frequency conversion air-conditioner technology purchased from Sanyo.[11]
Hisense Australia Pty Ltd
Established in 2006, Hisense Australia Pty Ltd is an Australian based subsidiary of Hisense Company Ltd. headquartered in Qingdao, China. Hisense Australia's objective is to gradually introduce the full range of Hisense products into the Australian market.
As the Australian marketing arm of its China-based parent, Hisense Australia distributes products through major national Australian retailers as well as regional outlets across Australia.
Hisense (Beijing) Electric Co Ltd
Formed from the assets of a failing joint venture between Whirlpool and Beijing Snow Flake.[11] Whirlpool had withdrawn from the project in 1998, and left a modern refrigerator factory near Beijing, which Hisense was able to take over with the help of the local government.[11] Hisense (Beijing) Electric Co Ltd is now responsible for R&D, production and marketing of refrigerators.[14]
Hisense-Whirlpool (Zhejiang) Electric Appliances Co Ltd
A joint venture between Hisense Kelon and Whirlpool formed in April of 2008 for the development and production of washing machines and refrigerators.[15] Hisense provides refrigerator know-how, Whirlpool its expertise in making washing machines.[16] Hisense-Whirlpool (Zhejiang) Electric Appliances Co Ltd operates a plant in Huzhou, Zhejiang province, China which manufactures washing machines and large capacity refrigerators.[17]
Hisense Export & Import Co Ltd
Created in 1991 with the goal of establishing OEM contracts with foreign companies and exploring the global market.[1]
Hisense Hungary Kft
Created in June[14] or April[1] of 2004, as a joint venture with Flextronics and located in Sarvar,[1] Hisense Hungary Kft assembles and markets TVs in Europe.[14] Initially, few of the products it manufactured were sold under the Hisense brand name, instead the production focus was on OEM products.[1] As of 2009, the television plant has been shut down due to falling orders, and Hisense Hungary Kft operates with a staff of 13.[18]
Hisense (Shandong) Information Technology Co Ltd
Created on April 28, 2001, and located in Jinan, Shangdong province, China, Hisense (Shandong) Information Technology Co Ltd is a major IT arm of the Hisense Group.[19] Its focus is the development and marketing of security technology and intelligent traffic control products and software.[19]
Hisense Intelligent Commercial Equipment Co Ltd
Founded in 1989, Hisense Intelligent Commercial Equipment Co Ltd manufactures, designs, markets and services point-of-sale machines (POS terminals), electronic cash registers and other specialized peripheral equipment for retailing, tax monitoring and finance.[20] It is also responsible for R&D.[20]
Hisense Intelligent Commercial Equipment Co Ltd manufactures its products in the Hisense Yellow Island Information Product Manufacturing Park.[21]
Hisense Mobile Communications Technology Co Ltd
Established in 2005, Hisense Mobile Communications Technology Co Ltd has its roots in the Hisense Mobile Communications Research Institute, an R&D team created in 2000.[22] Its products include mobile handsets, Linux OS smart phones, wireless modules, PC cards, and industry customized terminal products.[22] It holds a total of 233 patents, 64 inventions and 116 software copyrights.[23]
Hisense Optics Co Ltd
Established in April 1996,[24] Hisense Optics has its roots in Qingdao Camera Co, a former subsidiary of Qingdao Electric Instrument Bureau, which in 1995 was facing bankruptcy when the government of Qingdao erased its debts and gave its assets to the Hisense Group, who renamed it Hisense Optics.[11] It operates a remote control factory, a degaussing coil factory and an accessory parts factory. Products manufactured include remote controls,[25] degaussing coils and injection molding parts.[24] It may also produce, or did produce, optical instruments, cameras and telephones.[11] It operates an injection molding workshop in Nancun town, Qingdao.[24]
Hisense Optoelectronics Technology Co Ltd
Created as a joint venture between Hisense, Ligent Photonics Inc, et. al. in 2003 Hisense Optoelectronics Technology Co Ltd develops fiber optic products, with R&D located in Chicago and Qingdao and production in Qingdao.[26] It is responsible for marketing Ligent Photonics Inc products in Asia.[27]
Hisense South Africa Development Enterprise Pty Ltd
Hisense's first overseas subsidiary,it is a joint venture with South African bank NED.[1] Hisense South Africa Development Enterprise Pty Ltd has a factory in South Africa and manufactures televisions and home-theatre equipment.[1] It is also responsible for R&D and distribution to local retail outlets.[1]
Hisense USA Co
Hisense USA Co is a Georgia-based subsidiary whose aim is to gradually introduce Hisense products into North America and promote and market the Hisense brand throughout North America.[28] Hisense USA will distribute products to retailers.[28] It was founded in 2000[1] or 2001[28] and initially headquartered in Los Angeles.[1] Currently it has locations in Gwinnett, Suwanee and unincorporated Gwinnett County, Georgia.[29]
Ligent Photonics Inc
Established in 2002 as a joint venture with Hisense, Ligent Photonics Inc designs, develops and fabricates optical components for the telecommunications and data communications industries.[27] Products are designed at its St Charles, Illinois headquarters and manufactured in China. Ligent Photonics Inc sells in North America, Europe and the Middle East through a network of sales representatives, and in Asia through Hisense Optoelectronics.[27]
Qingdao Hisense Communications Co Ltd
Hisense Communications Co Ltd endeavors to contribute to the fast development and prosperity of the Hisense communications business unit through product planning and marketing.[30] It manufactures mobile phones and operates an R&D facility.[31] Established in 2001, it has a technical cooperation effort with Qualcomm, and operates a four-story, 800,000 square-foot mobile phone production building in Hisense IT Industrial Park, 90 minutes from Qingdao.[31] The Hisense C108 is the first mobile phone to use Qualcomm's biomimetic screen technology, Mirasol.[30]
Qingdao Hisense Network Technology Co Ltd
Hisense Electronics Technological Service Co Ltd was established in 2004, grew out of an internal Hisense department, the Information Technology Center, and provides all-round IT services for corporate clients.[32]
Qingdao Hisense Property Management Co Ltd
Hisense provides property management services, as well as product design, mold design, pattern making and mold processing and manufacturing through Qingdao Hisense Property Management Co Ltd.[33][34]
Qingdao Hisense Real Estate Co Ltd
Created in 1995, Qingdao Hisense Real Estate Co Ltd's more than 40 completed developments include residential buildings, apartments, villas, townhouses, office buildings and large industrial parks in Shandong province.[14][35]
Qingdao Hisense TransTech Co Ltd
Founded in October 1998, Hisense TransTech Co Ltd manufactures and markets electronics systems and monitoring solutions[36] for urban traffic, public transport and logistics.[37] Its products include self-adaptive traffic light control systems, traffic signal controllers, urban public security & traffic comprehensive information platforms, digital traffic violation video processing systems, intelligent public transport dispatch systems, the Hisense intelligent vehicular terminal, the Hisense mobile audio-visual intelligent vehicular terminal and intelligent public transport electronic stop signs.[37] Its products are marketed under the HiCon, HiECS, HiATMP, and HiDVS brand names.[36]
Wuhu Ecan Motors Co Ltd
A joint venture between Guangdong Kelon (Rongsheng) Co Ltd, Xiwenjin Co Ltd and Luminous Industrial Ltd, Wuhu Ecan Motors Co Ltd produces electric motors for electromechanical devices, the information industry and for use in office automation.[38] It is located in the Wuhu national high-tech and industry development zone.[38]
Industrial parks & production bases
Hisense owns 12 manufacturing parks worldwide,[21] and operates a number of production bases.
Hisense Guangdong Multimedia Industrial Base
Put into operation on September 28, 2007, Hisense Guangdong multimedia industrial base produces flat panel TVs,[39] and is located in the Shunde District of the city of Foshan, Guangdong.[40]
Hisense Industrial Park in South Africa
When completed at the end of 2009, Hisense's South African production base will manufacture televisions and white goods.[41]
Hisense Information Industrial Park
Created in 2001,[42] and located in Qingdao, Shandong,[43] Hisense Information Industrial Park is situated on 1,200 mu (80 hectares) of land.[43][20] Hisense-Hitachi operates a commercial air-conditioning manufacturing facility in the park,[13] and from 2007 a LCD TV module production line also calls the park home.[39]
Hisense Pingdu Home Appliance Industrial Park
The Hisense Pingdu Home Appliance Industrial Park in Pingdu, Shangdong is home to Hisense Air Conditioning Co Ltd.[14]
Hisense Yellow Island Information Product Manufacturing Park
Encompassing over 200 acres, Hisense Yellow Island Information Product Manufacturing Park is one of the twelve industrial parks owned by Hisense.[21]
Huzhou Production Bases
A Hisense inverter-type/variable-frequency air-conditioner production base is located in Huzhou, Zhejiang, and was set-up on May 8, 2005.[44] A joint venture between Hisense Air Conditioner Co Ltd and Zhejiang Xianke Air Conditioner Co, it is operated by subsidiary Hisense (Zhejiang) Air Conditioner Co Ltd and is composed of a 60,000 square meter factory on over 200 mu of land.[45]
Hisense Whirlpool (Huzhou) Household Appliances Industrial Park, also located in Huzhou, produces washing machines and refrigerators for a joint venture with Whirlpool.[46] It comprises an 80000 square meter factory on 20 hectares of land.[46]
Nanjing Refrigerator Industrial Park
Beginning operations in 2005, Hisense's Nanjing, Jiangsu production base manufactures refrigerators, and is located in the Nanjing Xingang Economic and Technological Development Zone.[44] The site's factory is 52000 square meters in size.[47]
Sichuan Production Bases
A Hisense Kelon refrigerator production base with a 36000 square meter factory is located in Chengdu, Sichuan.[48]
Hisense Arena
In July of 2008 Hisense entered into an agreement with Melbourne & Olympic Parks allowing them six-year naming rights to Hisense Arena, a Melbourne[49] venue for spectator sports such as basketball, netball, dance sports, cycling, gymnastics and tennis.[50] It is the first stadium in the world to be named after a Chinese company.[7]
Everest
In May 2007, a Tibet mountaineering team sponsored by Kelon Air-Con erected a Kelon flag on Everest.[51]
University Partnerships
In China, Hisense has begun a relationship with the Beijing University of Aeronautics and Astronautics to set up an engineering postgraduate program approved by the Ministry of Education, and a collaboration with Peking University to set up an MBA remote education program.[52]
References
- ^ a b c d e f g h i j k l m n International Brand Management of Chinese Companies By Sandra Bell Pages 211-232 , Google book search
- ^ Hisense Profile Hisense Official Site
- ^ a b c Investor relations Hisense Official Site
- ^ E-Trade stock quote and company profile for Hisense Kelon Electrical Holdings Co Ltd Businessweek.com
- ^ Hisense Kelon Hong Kong Stock Exchange Listed Companies Profiles
- ^ a b About Us Hisense USA official site
- ^ a b Timeline Hisense Official Site
- ^ a b c d e f Hisense Profile: Brand Hisense Official Site
- ^ China's Hisense group sees sales doubling by 2010 reuters.com, Sat Mar 15, 2008 6:42am EDT
- ^ Hisense History Hisense Official Site
- ^ a b c d e f g h i j k l m n o China's industrial policies and the global business revolution By Ling Liu Google Books, pages 127-146
- ^ Hisense History Hisense Official Site
- ^ a b c d e Innovation is Life Hisense Air-conditioning Blog
- ^ a b c d e f Company Profiles Hisense Air Conditioner Blog
- ^ Whirlpool closing Shanghai washing machine plant reuters.com, Tue Apr 7, 2009 12:34pm EDT
- ^ Whirlpool, Hisense in China appliance venture reuters.com, Mon Apr 28, 2008 9:30am EDT
- ^ Timeline Hisense Official Site
- ^ Hisense Company Ltd's E-Trade Profile businessweek.com
- ^ a b Innovation is Life Hisense Air Conditioner Blog
- ^ a b c Hisense Intelligent Commercial Equipment Co. Ltd. (HICE) Hisense Official Site
- ^ a b c About Us Hisense Intelligent Commercial Equipment Co., Ltd.'s Alibaba.com site
- ^ a b Company Profile Hisense Mobile Communications Technology Official Site
- ^ Hisense Mobile Technologies at 4th Rank in Qingdao’s Software Revenue News, Hisense Mobile Communications Technology Official Site, 08-12-03
- ^ a b c Innovation is Life Hisense Air Conditioner Blog
- ^ E Trade company profile for Hisense Optics businessweek.com
- ^ Hisense Intros 120km SFP Transceiver lightreading.com, Aug. 19, 2004
- ^ a b c About Us Ligent Photonics Official Site
- ^ a b c Hisense USA Corporation Hisense USA official site
- ^ Asian electronics maker grows in Gwinnett Hisense Corporate News, 2009-06-30
- ^ a b Ultra Low-power Handset to Begin Shipping in China in 2008 PRNewswire,BARCELONA, Spain, February 11
- ^ a b Mobile Phones and Accessories, page 108 September 2004, Global Sources, Google Books
- ^ Hisense Electronics Technological Service Co., Ltd fdbnetwork.com
- ^ Management Hisense Official Site
- ^ Management Hisense Official Site
- ^ Real Estate Hisense Official Site
- ^ a b E-Trade Company Overview Businessweek.com
- ^ a b Hisense TransTech Hisense TransTech Official Site
- ^ a b 芜湖盈嘉电机有限公司 (Wuhu Ecan Motors Co Ltd) 公司简介 (Company Profile) jdjob88.com
- ^ a b Timeline Hisense Official Site
- ^ Hisense Guangdong Multimedia Industry Base Put into Production Officially Official Site of the Shunde People's Government of Foshan, 2007-09-30
- ^ China's Hisense to build industrial park in South Africa - Xinhua forbes.com, 01.21.07, 10:25 PM ET
- ^ Timeline Hisense Official Site
- ^ a b Household Appliances CEC China Official Site
- ^ a b Timeline Hisense Official Site
- ^ Hisense Establishes Variable Frequency Air Conditioner Base (5/9) appliancedesign.com, May 9, 2005
- ^ a b Hisense Huzhou Projects CEC Official Site
- ^ Hisense Nanjing Projects CEC Official Site
- ^ Hisense Kelon Refrigerator Project CEC Official Site
- ^ Hisense Arena Melbourne & Olympic Parks website
- ^ Hisense Arena austadiums.com
- ^ Hisense History Hisense Official Site
- ^ Sirkin, Harold L.; James W. Hemerling; and Arindam K. Bhattacharya (2008-06-011). GLOBALITY: Competing with Everyone from Everywhere for Everything.New York: Business Plus, 304. ISBN 04416178292
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