Hite

Hite Brewery Company
Hite Exfeel
Location	Seoul, South Korea
Owner(s)	Hite Holdings
Year opened	1933
Active beers
Name Type Hite Lager Prime Max Lager Hite Stout Stout Exfeel Lager

Hite Brewery Company Limited (hangul:하이트맥주) is a South Korean brewery company headquartered in Yeongdeungpo-gu, Seoul. Its main products are beer, rice wine, and mineral water. The company was established as Chosun Breweries in 1933. In 2001 the company had three factories, and in 2002 its share of the domestic beer market was some 55%, up from 30% in 1992.

Hite Breweries is listed on the Korea Stock Exchange, code HITE BREW.

Brands and products

• Hite (하이트)

Hite lager is golden in colour and is styled upon traditional European and American lagers. Along with OB and Cass, Hite is often found on draft in Korean bars and pubs. Most drinkers consider the draft versions of Hite, Oriental Brewery and Cass to be more or less interchangeable in taste and price. 4.5% ABV.

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• Prime Max (프라임 맥스)

Prime Max is slightly more expensive than regular Hite. It has a more complex, wheaty flavour. 4.5% ABV.

• Hite Stout (스타우트)

Based on Original Guinness (not to be confused with the creamy Draft Guinness), Hite Stout is a dark bitter beer. Stout has lost popularity and market share in recent years. 4.5% ABV.

• Exfeel S (엑스필 에스)

S is a light beer targeted at young drinkers and it contains 0.5g of fiber per 100ml. 4.0% ABV.

• Seok Su & Puriss Water (석수와 퓨리스)
• Hite Soju (하이트 소주)

A brand of soju with a relatively low market share. Not to be confused with White Soju (화이트 소주).

See also

• Korean beer
• Korean cuisine
• Beer

External links

• hite.com Homepage (in Korean)
• capgroup.com
• business.com

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