Hitwise

Experian Hitwise

Type	Subsidiary
Founded	1997
Headquarters	New York, NY
Key people	Keith Pepper, General Manager
Industry	Marketing
Owner(s)	Experian
Employees	221 (2009)
Website	http://www.hitwise.com/us

Experian Hitwise is a global online competitive intelligence service which collects data directly from ISP networks to aid website managers in analysing trends in visitor behavior and to measure website market share. The Hitwise product is a commercial platform whereby customers pay Hitwise a premium to access data reports for their vertical. A common use of Hitwise is to measure market share on the internet.

In 2006 Hitwise was valued at £180m^[1] and was subsequently acquired by Experian for $240m on 19 April 2007.^[2]

History

• 1997 – Hitwise is founded in Melbourne by Adrian Giles and Andrew Barlow.^[3] Adrian Giles acted as Managing Director from 1997 to 2000. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000.
• 2000 – The "competitive intelligence" service launches. This service allows subscription access to Hitwise’s reports.
• 2001 – Hitwise launches in New Zealand, Hong Kong, United Kingdom and Singapore.
• 2002 – Hitwise is ranked 5th in the Deloitte Fast 50 in Australia
• 2003 – Hitwise launches in the United States
• 2004 – Hitwise is ranked 6th fasted in the Deloitte Fast 50
• 2006 – Hitwise purchases HitDynamics a bid management and web analytics platform.
• 2007 – Hitwise is acquired by Experian
• 2008 - Hitwise is ranked #37 on the Honomichl list of the Top 50 US Market Research Firms
• 2009 - Hitwise launches in Canada and Brazil.

Products

• Hitwise Rankings – An instant overview of key players and fast-moving websites across 160+ industries and custom categories.
• Hitwise Search Intelligence – A keyword research tool for analyzing the long tail of search data, providing insight on how people have successfully searched for products and services across all major search engines.
• Hitwise Clickstream – Reports on the upstream and downstream traffic from a specific website, industry or custom category, including the breakdown of new and returning visitors.
• Hitwise Demographics and Lifestyle – Profiles on thousands of websites, defining a website's users based on age, gender, geographic location by state and DMA, social group and life stage.
• Hitwise Charting – Customized charts detailing how websites, industries or search terms perform against each other over time.
• Hitwise Conversions – A tool for marketers to better understand how their customers interact with competitive websites.
• Hitwise Customization and Alerts – Email alerts on key events on the internet that matter to your business.
• Hitwise Dashboards – Several customizable and automatically updated Hitwise reports on a single page.
• Hitwise Custom Data and Analysis - Taps into specialized Hitwise resources and enormous proprietary datasets to deliver information and analysis tailored to specific business objectives.
• Hitwise University- An on-demand training and education resource for all Hitwise clients.

Awards

• 2003: Australian Entrepreneur of the Year Awards Finalist – Adrian Giles (founder)^[4]
• 2004: UK Revolution Awards – Winner Most Innovative UK Digital Business
• 2002–2006: Deloitte Fast 50

References

See also

Competitors in the internet market research space include AdGooroo, Alexa, comScore, Netcraft, Quantcast and Spyfu.

External links

• Hitwise Corporate Website