Hitwise is an internet monitor which collects data directly from ISP networks. Hitwise
bands the aggregate usage information into commercial verticals (travel, finance, retail, etc). The Hitwise product is a
commercial platform whereby customers pay Hitwise a premium to access data reports for their vertical. A common use of Hitwise is
to measure market share on the internet.
In 2006 Hitwise was valued at £180m [1] and was
subsequently acquired by Experian for $240m on 19th April 2007[2].
Hitwise is of unique value to internet marketers because its data about web traffic and keyword search volumes comes directly
from internet service providers. As such, the data represents a broader sample of total web browsing trends than other similar
ranking sources that rely upon a panel of users who have opted to install a free browser toolbar or other monitoring software
running on their local computer.
History
- 1997 – Hitwise was founded in Melbourne by Adrian Giles and Andrew Barlow. [3] Adrian Giles acted as Managing Director from 1997 to 2000. Adrian Giles is now Executive Director.
Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000. Andrew Barlow is currently a large
shareholder.
- 2000 – The "competitive intelligence" service launches. This service allows subscription access to Hitwise’s reports.
- 2001 – Hitwise launches in New Zealand, Hong Kong, United Kingdom and Singapore.
- 2002 – Hitwise is ranked 5th in the Deloitte Fast 50 in Australia
- 2003 – Hitwise launches in the United States
- 2004 – Hitwise is ranked 6th fasted in the Deloitte Fast 50
- 2006 – Hitwise purchases HitDynamics a bid management and web analytics platform.
- 2007 - Hitwise is acquired by Experian
Products
- Hitwise Rankings - Marketshare comparison in 160 niche categories.
- Hitwise Search Intelligence - Which keywords users are typing into search engines to find websites.
- Hitwise Clickstream - How web traffic flows around the internet
- Hitwise Lifestyle - The best performinig sites judged by traffic and demographic information
- Hitwise Conversions - How customers interact on key locations within a website
- Hitwise Demographics - A report on websites' key demographic information; age, gender, location, etc.
Awards
- 2003 Australian Entrepreneur of the Year Awards Finalist - Adrian Giles (founder) [4]
- 2004 UK Revolution Awards - Winner Most Innovative UK Digital Business
- 2002 - 2006 - Deloitte Fast
50
References
See also
Competitors in the internet market research space include Alexa, Compete, Inc, ComScore, Nielsen//NetRatings, and Netcraft.
External links
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