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Dictionary:

house organ


n.

A periodical published by a business organization for its employees or clients.


 
 
Marketing Dictionary: house organ

Magazine that is published by a company whose editorial content is relative to that company's business. There are two types of house organs, internal and extemal. The internal publication is designed primarily for company personnel and features articles and information concerning company activities and events that are of interest to the employees. Its purpose is to strengthen the relationship between management and staff and to heighten company morale. The external house organ is intended primarily for customers, potential customers, dealers, or other outside people who may have some interest in the company's affairs. Editorial content of the external house organ consists primarily of articles concerning the company's growth, technological advances, product development, and any other information that will help sell the company and its products. The purpose of the external publication is to present a picture of the company and its operations to outsiders.

 
WordNet: house organ
Note: click on a word meaning below to see its connections and related words.

The noun has one meaning:

Meaning #1: a periodical published by a business firm for its employees and customers


 
 

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Copyrights:

Dictionary. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2007. Published by Houghton Mifflin Company. All rights reserved.  Read more
Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
WordNet. WordNet 1.7.1 Copyright © 2001 by Princeton University. All rights reserved.  Read more

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