Hubba Bubba

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Hubba Bubba is a brand of bubble gum originally produced by Wm. Wrigley Jr. Company in the U.S. in 1919 but more recently produced in countries around the world. The main gimmick used to promote the gum is that Hubba Bubba is less sticky than other brands of bubble gum and so burst bubbles are easier to peel from your skin. The first portions of Hubba Bubba were produced in the traditional bubble gum flavor often referred to as Original, but different flavors of gum have been produced around the world. Many, but not all, of these flavors are based on fruit.

Product description

The earliest series of TV commercials for Hubba Bubba that aired in the United States were set in a Wild West town and featured a character known as the Gumfighter, played by actor Don Collier. At the end of each commercial, the Gum Fighter declared, "Big bubbles, no troubles," followed by a jocular response from Western film veteran Dub Taylor. This was a reference to Hubba Bubba being less sticky than other brands.

The original bubble-gum flavor has been discontinued for many years in the United Kingdom, with only fruit based flavors available. As of 2007, flavors available in the UK included strawberry, orange and apple,^[1] and cola in some areas. Flavors available in Australia include cherry, cola, peach, strawberry, lime, pineapple, apple, orange, grape and watermelon. As of 2004, flavors available in Croatia included lime, berry, cherry and generic fruit. Flavors available in Germany included cherry and cola. Flavors available in Canada included strawberry, grape, orange and blue raspberry. Other flavors seen over the years in various countries include lemon, cream soda, tropical, salty liquorice, and chocolate strawberry.

At first, Hubba Bubba was only available in chunks, typically being sold in packets of five chunks, but packets of four chunks have been seen on sale in Croatia. More recently, it has been produced as shredded pieces (see Big League Chew), rolls of bubble gum tape in the UK (tapes of 1.8 metre strips of mixed flavours), plastic jugs of crystals, boxes of tiny gumballs and stuffed with candy.

The Hubba Bubba brand was discontinued in the U.S. in the early 1990s, but returned in 2004.^[2] In the U.S., commercials use the same stop-motion style used in the Chevron commercials and Chicken Run, as the commercials are produced by Aardman. In Canada, commercials use cartoon characters named Hubba and Bubba. It was also used in the closing credits sequence on the popular YTV game show, Uh Oh!.

As of 2007, Hubba Bubba is available in its original flavor called "outrageous original" in the U.S. Other flavours are 'Seriously Strawberry', 'Cool Cola', 'Crazy Cherry', 'Bubbly Berry', 'Oasis Orange', 'Cheeky Black Cherry' and 'Fancy Fruit'.

References

1. ^ [1]^{[dead link]}
2. ^ "Hubba Bubba". Wrigley.com. http://www.wrigley.com/brands/hubba_bubba.do. Retrieved 2009-08-18.