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Huy Fong Foods

 
Hoover's Profile: Huy Fong Foods, Inc.
 
Contact Information
Huy Fong Foods, Inc.
5001 Earle Ave.
Rosemead, CA 91770-1169
CA Tel. 626-286-8328
Fax 626-286-8522

Type: Private
On the web: http://www.huyfong.com
Employees: 20

Huy Fong Foods' Asian hot sauces will have you crowing. Its popular Sriracha Hot Chili Sauce, as well as other products such as its Chili Garlic and Sambal Oelek (ground chili paste) sauces, bear the company's trademark rooster logo. The sauces are found in grocery stores (such as Albertson's and Ralphs) and restaurants across the US, especially in regions home to Asian-Americans and other devotees of spicy cuisine, including Italian and Mexican fares. Huy Fong founder and president David Tran named the company after the ship he took across the Pacific Ocean from Vietnam to America. The company was founded by Mr. Tran in 1980.

Key numbers for fiscal year ending December, 2007:
Sales: $3.2M

Officers:
President: David D. Tran
Director Operations: William Tran
CFO: Ada Tran

Competitors:
Heinz
Kikkoman
San-J

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Wikipedia: Huy Fong Foods
 
Huy Fong Foods
匯豐食品公司
Type Private; Family business
Founded 1980 in Chinatown, Los Angeles, California
Founder(s) David Trần, Guang Zhang
Headquarters Rosemead, California, United States
Industry Hot sauce
Products Sriracha, etc
Website http://www.huyfong.com/
A bottle of Sriracha Hot Chili Sauce manufactured by Huy Fong Foods

Huy Fong Foods (Chinese: ) is an American hot sauce company. Beginning in 1980 on Spring Street in Los Angeles's Chinatown, with an initial investment of US$50,000 in family savings after being turned down by a bank for a US$200,000 loan, it has grown to become one of the leaders in the Asian hot sauce market.

The sauce was developed by the company's founder, David Tran (Trần), an ethnic Chinese Vietnamese farmer (born c. 1950) who had grown chili peppers, produced, and sold chili sauce in Long Binh, a village just north of Saigon. fleeing Vietnam in 1977 or 1979 and arriving in the United States (first in Boston, then moving to Los Angeles) in the spring of 1980 as a part of the migration of Vietnamese boat people fleeing the victorious communists following the Vietnam War. In the late 19th century, Tran's grandfather had moved the family from Chaozhou, Guangdong, China to Saigon, where they settled into the Chinese community.

The company is named for the old Taiwanese freighter that took Tran to Hong Kong in 1978 and its rooster logo comes from the fact that Tran was born in the Year of the Rooster. The bottles' trademark green top symbolizes the freshness of the chili used.

The Sriracha Hot Chili Sauce recipe has not changed since 1983. Flavored with garlic powder, it is currently Huy Fong Foods' best-known and best-selling item, easily recognized by its bright red color and its packaging: a clear plastic bottle with a green cap, text in six languages (Vietnamese, English, Thai, Chinese, Spanish and French), and the rooster logo.

In 1986 or 1987, Huy Fong Foods relocated to a 68,000-square-foot (6,300 m2) building in Rosemead, California. The company also purchased land near San Diego, California, on which it grows the chili peppers used for its products; it also purchases chilis grown in Oxnard and Somis, California, and places further north. Most of each year's chili mash is produced in just two months, during the autumn harvest. The sauces are produced on machinery that has been specially modified by Tran, who taught himself machining and welding skills. In 2001, the company was estimated to have sold 6,000 tons of chili products for approximately US$12 million. In 2007 it was estimated to have made US$3.2 million.[1]

Huy Fong Foods' chili sauces are made from fresh, red jalapeño chili peppers and contain no added water or artificial colors. The company formerly used serrano chilis but found them difficult to harvest. All five sauces are manufactured in Rosemead, California. The company has warned customers about counterfeit versions of its sauces.[2]

It reverse exports to Vietnam and Thailand.

Huy Fong Foods is a family business, staffed by eight members of the family. William Tran (born c. 1976), David Tran's son, is the company's director of operations. The company has never advertised its products, relying instead on word of mouth, the phone number listed on its products, and its website.

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