Hyundai Card Company is Korea's leading credit card company. Headquartered in Seoul, Korea, the Hyundai Card Company is a joint venture between Hyundai Kia Automotive Group and GE Capital. Hyundai Card Company was established in 2001.
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HyundaiCard is the fastest-growing credit card company in South Korea with an eight-fold market share increase in seven years. The Company is Korean market leader in premium cards and is one of the largest card issuers in the country with close to 8 million cardholders. HyundaiCard is a joint venture between Hyundai Motor Company (57%) and GE Capital (43%).
HyundaiCard was first in Korea to introduce card brand marketing using ‘alphabet marketing’, premium VIP card program and card design marketing. HyundaiCard scoured the world for top artists and designers to help create strong brand identity, incorporating unique, contemporary elements that resonate with today’s consumers. The company was named “Talent Management Company of the year” and “Most Desired Company to Work for” among credit card companies in Korea in 2008 by Korea Management Association Consultant (KMAC), a leading consultancy association.
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