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Hyundai Genesis

 
Wikipedia: Hyundai Genesis
Hyundai Genesis
2009 Hyundai Genesis sedan (US)
Manufacturer Hyundai Motor Company
Production 2008-present
Assembly Ulsan, South Korea
Predecessor Hyundai Dynasty
Class Full-size
Body style(s) 4-door sedan
Layout FR layout F4 layout
Platform BH[vague]
Engine(s) 3.3L Λ Lambda V6
3.8L Λ Lambda V6
4.6L τ Tau V8
Transmission(s) 6-speed Aisin automatic (V6)
6-speed ZF 6HP26 automatic (V8)
Wheelbase 115.6 in (2936.2 mm)
Length 195.9 in (4975.9 mm)
Width 73.4 in (1864.4 mm)
Height 58.3 in (1480.8 mm)
Related Hyundai Genesis Coupe
Hyundai Equus II

The Hyundai Genesis (Korean: 현대 제네시스) is a full-size, rear-wheel drive luxury car introduced initially as a concept car in the 2007 New York International Auto Show.[1]

Hyundai has introduced the vehicle worldwide, known internally as the BH model, and has initially market the Genesis as a "premium sports sedan,"[2] in one body style with three possible engines. The Genesis will at least not initially be introduced to Europe. A coupe version was introduced at the 2008 New York International Auto Show and will join the sedan at a later date.

Hyundai targets 55,000 sales of the Genesis in 2008 (35,000 in Korea and another 20,000 overseas) and 45,000 in 2009,[3] with sales goals of 50,000 per year in the United States.[4] According to the Hyundai Chairman and CEO Chung Mong-koo, the Genesis is Hyundai's first entry into the European dominated luxury arena.[3] According to Hyundai Vice Chairman Kim Dong-jin, the name Genesis is a reflection that the vehicle is the first of many premium cars the company will introduce.[3]

The Genesis sedan is a luxury sedan that was designed to compete with the BMW 5 Series, Mercedes E-Class, Infiniti M, and Lexus GS.[5] Hyundai described Genesis as "Genesis offers the performance of a BMW 5-Series, the interior packaging of a 7-Series".[6] The Genesis sedan is roughly the same exterior size as Lexus LS 460 sedan[7], and spacious interior volume than Lexus LS 460[8][9], and the Genesis 4.6L outperforms Lexus GS 460.[10]

Edmunds.com gave the car 9.5 out of 10 points, stating that it features a cabin comparable to a top-of-the-line Lexus, but pointed to lacking "brand cachet" as the main problem.[11] Edmunds.com says “With badges removed, the Genesis could easily pass as a Lexus or Mercedes-Benz, although we doubt many brand-conscious people would give a Hyundai a second glance.”[12] The Hyundai Genesis was named the 2009 North American Car of the Year.[13]

Contents

Development and design

Introduced in March, 2007 as the "Concept Genesis", the sedan was designed by Hyundai as a "progressive interpretation of the modern rear-wheel drive sports sedan".[14] Hyundai conceived the idea for the Genesis in 2003. The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles.[15]

Hyundai reportedly benchmarked the BMW 5-Series sedan during the Genesis' development; their press release indicates the Genesis body-in-white exceeds the BMW in torsional rigidity by 14%.[16] The production Genesis sedan received a five-star crash rating in every category from the National Highway Traffic Safety Administration.[17] [18]

Specifications and equipment

Hyundai will manufacture three engines for the Genesis sedan, marketing the car internationally with various combinations of the three:

The Tau V8 is Hyundai's first internally engineered 8 cylinder engine and Hyundai's first V8 equipped vehicle offered in North America. The 4.6L engine produces 375 horsepower (280 kW) at 6,500 rpm and 333 lb·ft at 3,500 rpm.[19] Hyundai has reported 0-60 mph times of less than 6 seconds.[16][20] Car and Driver reports a 0-60 mph time of 5.3 seconds,[21] while Motor Trend reports a 0-60 mph time of 5.5 seconds in their October 2008 issue.

The Lambda 3.8L V6 is scheduled for availability in North America, now available in Korean models, producing 306 horsepower (228 kW). In US spec this engine produces 290 hp (216 kW) at 6,200 rpm and 264 lb·ft (358 N·m) at 4,500 rpm.[19] reports a 0-60 mph time of 5.9 seconds.[22]

The Lambda 3.3L V6 is available in the Korean market, producing 264 horsepower (197 kW).

In North America, the V8-powered Genesis features a standard 6-speed automatic transmission from ZF Friedrichshafen (identical to the unit found in the BMW 5-Series), with the base V6 models receiving the 6-speed automatic Aisin transmission also found in the Hyundai Veracruz. All three engines can run on regular gasoline, an exception to most high-performance engines that require premium fuel, though using premium does boost performance. [23]

Standard features on all models in the US include cruise control, automatic headlights, dual-zone automatic air conditioning, leather seat-upholstery and steering wheel, heated front seats with power adjustments, power windows, door locks, and mirrors, remote keyless entry and starting, and a seven-speaker audio system with XM satellite radio.[24]

An optional Lexicon audio system offers 7.1 channels, 528 watts output, 17 speakers, two 3-way transducer systems, five 2-way transducer systems and digital signal processing that provides equalization among driver and passengers. Mark Levinson (which equipped in Lexus LS[25]) and the Lexicon, two manufacturers are made by the same company, Harman International.[26] The Rolls-Royce Phantom and the Genesis sedan are the only automobiles to offer the Lexicon audio system.[27]

The Hyundai Genesis utilizes a speed-sensitive rack-and-pinion steering, and comes with four-wheel disc brakes. The suspension is a multi-link setup in front and a 5-link setup in the rear. Weight distribution is 53% front / 47% rear for the V8 and 52% front / 48% rear for the V6.[19]

Standard safety features include dual front airbags, front and rear side airbags, side-curtain airbags, ABS, brake assist, EBD, traction control, and electronic stability control.[28]

Crash scores

Frontal Driver: 5/5 stars
Frontal Passenger: 5/5 stars
Side Driver: 5/5 stars
Side Rear Passenger: 5/5 stars
Rollover: 5/5 stars
  • "2009 Top Safety Pick" Award by IIHS (US Insurance Institute for Highway Safety) [30]

Global marketing

South Korea

A full production version went on sale on January 8, 2008 in Hyundai's home market of South Korea[citation needed]. Notably, the Korean market Genesis does not carry a Hyundai badge, only the 'Genesis' emblem.[2][31]

The Korean model is available with a 3.3L V6 producing 264 horsepower (197 kW), and a 3.8L V6 producing 306 horsepower (228 kW).

Hyundai has come under criticism from Korean consumers over the price discrepancy between the US and Korean markets. Yonhap reports the Genesis costs "58.3 million won (US$57,000) in Korea, whereas in the U.S. it sells for $32,000." This has led to a growing market in reimported Genesises by gray market dealers. Korean regulators are currently investigating whether Hyundai has abused its 75% domestic market share.[32]

North America

Marketed as the Hyundai Genesis in the US and Canada, the vehicle is the largest, most powerful car that Hyundai has ever marketed there.[2]

The Genesis V6 model has a starting price of US$33,000 in USA,[1] while the V8 model starts at US$38,000, including destination charge.[24] According to Hyundai Motor America's current Genesis website,[33] the U.S. engines are projected to be 290 HP for the 3.8L V6, and 375 hp (280 kW) for 4.6L V8 respectively. Power in the 4.6L V8 drops to 368 hp (274 kW) when regular unleaded fuel is used. (As of April, the 3.3L V6 264 hp lineup has been dropped from coming into the United States. There will be only two cars in the summer of 2008, and they are 3.8L V6 with 290 hp (216 kW) and 4.6L V8 with 375 hp).

The 3.8 V6 model has standard ESC, fog lights, ABS brakes, an Aisin 6-speed automatic transmission, Bluetooth hands-free phone capability, and a push-button starting system that is shared with the Hyundai Veracruz. It also offers a Premium Package, which adds a leather-wrapped dashboard and door trims, a power sunroof, a Lexicon 15-speaker audio system with a 6 single-feed CD changer, power tilt-and telescopic steering wheel, a power rear sunshade, rain-sensing windshield wipers, and an automatic defogging windshield. The Premium Plus Package offers the Premium Package and special 18-inch wheels. The Technology Package offers another Lexicon audio system with 17-speakers, ventilated driver's seat, a navigation system, a backup camera, and a complimentary XM NavTraffic system. The navigation system adds a back-up camera, and is controlled by a multimedia knob controller by the shift gear.[34]

The 4.6 V8 model offers all the standard features of the Genesis 3.8 model, but adds a woodgrain trimmed steering wheel, 18" wheels, leather seating surfaces, and special lower body chrome trim. The Technology Package is also featured with this trim level. Leather seating surfaces will not be offered on the 4.6 V8 model in Canada.

The Genesis sedan went on sale in the US in August 2008. In its first 5 months of sales, the Genesis under-performed in the competitive US market selling only 6,167 units. According to Hyundai, Genesis saw sales of just 1297 units in its first full sales month and the company expected to move around 8000 units from the US showrooms by the end of 2008.[35]

There had been internal discussions within Hyundai about creating a separate luxury brand to house the Genesis sedan as well as the soon to come Equus sedan in North America, but due to prohibitive costs and potential delays the Genesis and Equus will still remain tagged with the Hyundai brand.[36]

China

To be sold as Hyundai Rohens in China, the unveiling is scheduled for Beijing International Automotive Exhibition, 2008.[37] Sales began in August 2008.[3]

Europe

According to Hyundai spokesman Oles Gadacz, the Genesis will not be marketed in Europe because of Lexus's failure to thrive in Europe.[38]

According to a September 2007 article in Tradingmarkets.com, " in the eyes of European purchasers of luxury vehicles, Hyundai sedans have been perceived as having a poor image and unreliable durability compared with its rivals."[39] "The planned launch of Genesis comes at a time when Hyundai is striving to shake off its poor-brand image, known for generous warranties and low prices."[39]

Coupe version

A rear wheel drive sports car from Hyundai, dubbed Hyundai Genesis Coupe and sharing the Genesis Sedan's platform and name, was unveiled at the 2008 New York International Auto Show.

Media coverage

The Hyundai Genesis was listed in Motor Trend's 2007 "Top Ten Cars Worth Waiting For"[40] and was featured in TV ads during the third and fourth quarters of Super Bowl XLII.[1] As a part of Hyundai's 'Think About It' ad campaign,[41] the ads suggested the Genesis offers "7-series size, 5 series performance, 3-series price."

See: Genesis Super Bowl TV ad One and Two

During an early review by South Korean reviewer, Hyundai Motor America responded that the South Korean market favors a different kind of large luxury sedan, one that's softer, more luxurious, and more Buick-like; while the North American version would have more sporty suspension.[42] However, even the stiffened model still has much softer feel than Mercedes-Benz E550.[43]

The base Genesis with the V6 engine is priced at $37,995 CAD and compete with entry-level luxury cars such as the Lexus ES 350 and Cadillac CTS, though equipment-wise it is comparable to mid-luxury sedans such as the Lexus GS or Infiniti M. The Genesis with the 4.6-litre V8 starts at $43,995 CAD and its performance is comparable with the BMW 550i and Mercedes E550.[18]

Awards

The Genesis sedan named as Consumer Reports 'Top-Rated Upscale Sedan',[44] highest ranked midsize premium car by JD Power APEAL study (beating out the BMW 5 Series, Jaguar XF),[45] Tops JD Power's Vehicle Launch Index (VLI),[46] Automotive, Performance, Execution awards by J.D. Power,[47] Car of the Year by Autotropolis.com,[47] named AutoPacific ideal vehicle award winner,[48] recognized as a best new model for 2009 by Kiplinger's Personal Finance,[49] Top Safety Award by IIHS (US Insurance Institute for Highway Safety),[30] Cars.com New Car of the Year,[50] Luxury and Value on the Best New Car List by About.com,[51] Car of the Year at the 2009 Urban Wheel Awards by Wheels Media,[52] named a “Top 5 Luxury Car for 2009” & "Car of the Month (April)" & "Best Car Buy" by the U.S. National Automobile Dealers Association (NADAguides.com),[47][53] "Best Bet" awards from The Car Book,[54] MyRide/Autobytel editors' Choice award,[55] named a consumer guide recommended buy,[56] consumers digest (luxury segment) best buy,[57] America's Top 40 New Cars by Motor Trend,[47] The Genesis was assessed as having the highest residual value by the Automotive Lease Guide while the National Automobile Dealers Association named the Genesis one of the top five luxury sedans.[58][59] According to editor-in-chief blog of Motor Trend magazine, "Hyundai Genesis: A Car Detroit Can Now Only Dream of Building?", The Genesis came close to winning the 2009 Motor Trend Car of the Year title.[60] USA Today praised that Hyundai proves it's a master of luxury.[61] Hyundai Genesis sedan awarded as the segment leader for the near-luxury car class of vehicles by Strategic Vision.[62] In a survey of over consumers, Hyundai owners placed the Genesis luxury sedan at the top of their classes in AutoPacific's Vehicle Satisfaction Awards (VSA) research.[63]

The Genesis has received a number of well-recognized automobile awards worldwide. Most notably, the Genesis has been named 2009 North American Car of the Year, the first for Hyundai.[64] It also won the 2009 Canadian Car of the Year after winning its category of Best New Luxury Car under $50,000.[47][65][66] It also won the 2009 Car of the Year award by China's Autoworld magazine.[67] The Hyundai's V8 Tau engine in the Genesis, which develops 375 hp (280 kW) on premium fuel and 368 hp (274 kW) on regular fuel, received 2009 Ward's 10 Best Engines award.[68]

Special Editions

Prada edition

The Hyundai Genesis Prada edition have been released prior to the car’s debut at the 2009 Seoul Motor Show. Developed with the famous European fashion label Prada, the car received many luxurious upgrades. The exterior of the Genesis Prada has been coated in a special matte-finish dark blue paint. The vehicle also comes with exclusive 20-inch nine spoke alloy wheels while the interior includes illuminated flooring, door trims and white Saffiano leather on the seats and dash. Hyundai and Prada worked on only three examples of the Genesis Prada.[69]

RKSport Edition

Hyundai has unveiled the high performance version of the Genesis Sedan at the 2008 SEMA Show. RKSport Hyundai Genesis Sedan is a customized, high-performance Genesis sedan that developed by Hyundai America Technical Center, Inc (HATCI) and RKSport, Inc. Powered by a supercharged version of the Tau V8 engine which produces 460-horsepower with the help of an IHI screw-type supercharger and 11 pounds of boost for performance driving. The car reaches 60 mph in 4.8 seconds and clicks through the quarter mile gate in 13.48 seconds at 108 mph. It offers an estimated 18 mpg in city and 27 mpg on the highway.[70]

DUB Edition

Hyundai teamed with DUB Magazine to get the attention of those people and show what could be done to a Genesis sedan. The DUB Edition Genesis has a black and white theme inside and out. The color-matched 22-inch TIS Model 12.0 wheels and black roof. The interior features a white leather seats with black piping with, a black suede headliner, and leather and suede door inserts. The sound system has also been completely revamped with an Alpine DVD headunit, 2.7-inch LCD monitors in headrest, and subwoofers in a custom fiberglass enclosure box.[71]

See also

References

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  2. ^ a b c "2009 Hyundai Genesis". NCTD.com. http://www.nctd.com/sneakpreview.cfm?Vehicle=2009_Hyundai_Genesis&ReviewID=189. 
  3. ^ a b c d "South Korea's Hyundai Motor launches Genesis luxury car in foray into high-end market". SignonSanDiego.com, Kelly Olsen, AP, January 8, 2008. http://www.signonsandiego.com/news/business/20080108-0656-skorea-hyundaimotor.html. 
  4. ^ "Hyundai to sell 50,000 Genesis per year, Sonata hybrid coming in 2010". Autoblog.com, Damon Lavrinc, Aug 20th 2008. http://www.autoblog.com/2008/08/20/hyundai-to-sell-50-000-genesis-per-year-sonata-hybrid-coming-in/. 
  5. ^ Hyundai aims to take on premium brands with GenesisApril 30, 2009, KING-TV
  6. ^ Hyundai Genesis Debuts1/13/2008, MSN Autos
  7. ^ Compare Cars - Exterior MSN Autos
  8. ^ Lexus LS 460 Technical Spec Yahoo! Autos
    "EPA Class : Mid-Size"
  9. ^ Hyundai Genesis Technical Spec Yahoo! Autos
    "EPA Class : Large"
  10. ^ First Test: 2009 Hyundai Genesis 4.6 August 04, 2008, motor trend
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  12. ^ Hyundai car shoppers agree with new report awarding Hyundai Genesis and Sonata Vehicle Satisfaction AwardsMay 21, 2009, MediaSyndicate
  13. ^ Hyundai, Ford win '09 car and truck awards. Retrieved on 2009-01-11.
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  16. ^ a b "2009 Hyundai Genesis". Topspeed, January 8, 2008. http://www.topspeed.com/cars/hyundai/2009-hyundai-genesis-ar48515.html. 
  17. ^ Evans, Scott (2008-08-27). "2009 Hyundai Genesis receives five-star crash ratings from NHTSA". Motor Trend. http://wot.motortrend.com/6291375/auto-news/2009-hyundai-genesis-receives-five-star-crash-ratings-from-nhtsa/index.html. Retrieved 2008-09-12. 
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  22. ^ Ougarov, Kirill (2009-07-07). "Advanced Arithmetic: Addition by Subtraction?". Motor Trend Online. http://www.motortrend.com/roadtests/sedans/112_0907_2009_hyundai_genesis_3_8_first_test/index.html. Retrieved 2009-10-14. 
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  25. ^ marklevinsonlexus.com
  26. ^ What We Do Harman International®
  27. ^ "All-New Hyundai Genesis Sedan to Feature Lexicon Discrete Surround Audio System". Yahoo Canada, Business Wire, 2008-01-11. http://ca.autos.yahoo.com/s/11012008/34/biz-finance-news-new-hyundai-genesis-sedan-feature-lexicon-discrete-surround.html?p=3. 
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  29. ^ "Safercar.gov". Safercar.gov. http://www.safercar.gov/portal/search?model=7940. Retrieved 2009-05-10. 
  30. ^ a b "Hyundai Motor America :: 2009 Hyundai Genesis Named 'Top Safety Pick' by IIHS". Sev.prnewswire.com. 2009-04-30. http://sev.prnewswire.com/auto/20090226/LA7613026022009-1.html. Retrieved 2009-05-10. 
  31. ^ "New Hyundai Genesis Emblem Revealed and V8 Confirmed". Wordcarfans.com, Frank de Leeuw van Weenen, December 4, 2007. http://www.worldcarfans.com/9071204.001/new-hyundai-genesis-emblem-revealed-and-v8-confirmed%20New%20Hyundai%20Genesis%20Emblem%20Revealed%20and%20V8%20Confirmed. 
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  33. ^ "Official Hyundai Genesis Site". http://www.hyundaigenesis.com/. 
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  35. ^ "Hyundai Genesis sales expected to reach 50,000 units". http://www.hyundai-blog.com/index.php/2008/08/22/hyundai-genesis-sales-expected-to-reach-50000-units/. 
  36. ^ "Interview with Jim Trainor, National Manager of Product Public Relations, Hyundai Motor America". http://fasttie.com/content/?p=45. 
  37. ^ "A turning point for Hyundai next year". http://www1.china.org.cn/english/business/236851.htm. 
  38. ^ "Hyundai Genesis not going to Europe". Topspeed, Simona, 03.31.2008. http://www.topspeed.com/cars/car-news/-hyundai-genesis-not-going-to-europe-ar54835.html. 
  39. ^ a b "Hyundai Motor is not considering selling premium car Genesis in Europe". Tradingmarkets.com, September 20, 2007. http://www.tradingmarkets.com/.site/news/Stock%20News/627222/?hcode=relatednews. 
  40. ^ "Top Ten Cars Worth Waiting For". Motor Trend, Bob Nagy, Matt Stone. http://www.motortrend.com/features/consumer/112_0709_top_ten_cars_worth_waiting_for/. 
  41. ^ "Hyundai Drives Consumers To 'Think About It'". Brandweek.com, Steve Miller, September 07, 2007. http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003636894. 
  42. ^ "Hyundai Motor America responds to cranky South Korean journalist". http://www.autoblog.com/2008/03/27/hyundai-motor-america-responds-to-cranky-south-korean-journalist/. 
  43. ^ "Seoul Meets Stuttgart". http://www.motivemag.com/pub/feature/versus/Motive.shtml. 
  44. ^ "Hyundai Genesis Outscores Competitors, Becomes Consumer Reports' Top-Rated 'Upscale.". Reuters, January 5, 2009. http://www.reuters.com/article/pressRelease/idUS14682+06-Jan-2009+PRN20090106. 
  45. ^ Hyundai Genesis Tops BMW 5 Series, Jaguar XF in J.D. Power APEAL Study autoguide.com
  46. ^ North American Car of the Year Hyundai Genesis Earns Highest Ranking Among New or Redesigned 2008 and 2009 VehiclesJuly 22, 2009, FOX Business
  47. ^ a b c d e Hyundai Genesis is Class of the 2009 Model Year With Most Top-Car Honors August 27, 2009. FOXBusiness
  48. ^ Hyundai Genesis and Elantra Named AutoPacific 2009 Ideal Vehicle Award Winners Mon Jun 29, 2009, Reuters
  49. ^ Hyundai Genesis Sedan Named "Best New Model" in Kiplinger's Personal Finance theautochannel.com
  50. ^ Hyundai Genesis Named 2009 Cars.com New Car of the Year Feb 3, 2009, Reuters
  51. ^ Hyundai Genesis Named One Of The "Best New Cars Of 2009"Jan 23, 2009
  52. ^ Hyundai Genesis Named Car of the Year by On Wheels Media at the 13th Annual UrbanJan 14, 2009
  53. ^ HYUNDAI GENESIS NAMED TO NADAGUIDES.COM 2009 TOP LUXURY CAR LISThyundainews.com
  54. ^ FOUR HYUNDAI MODELS HONORED WITH "BEST BET" AWARDS FROM THE CAR BOOK 2009February 6th, 2009
  55. ^ 2009 MyRide/Autobytel Editors' Choice Awards myride.com
  56. ^ 2009 Best Buy and Recommended Awards Auto Editors of Consumer Guide
  57. ^ Consumers Digest Magazine Names 2009 Automotive Best Buys prnewswire.com
  58. ^ Hyundai cars gain ground in U.S. used market2009.02.24
  59. ^ Strong residual value allows for attractive Hyundai Genesis lease deals,July 14, 2008, egmCarTech.com
  60. ^ 2009 Hyundai Genesis: A Car Detroit Can Now Only Dream of Building?February 24, 2009, Motor Trend blog
  61. ^ Surprise: Hyundai proves it's a master of luxury with Genesis usatoday, 11/10/2008
  62. ^ Hyundai's Genesis sedan earns another accolade November 25, 2009. montgomeryadvertiser.com
  63. ^ Hyundai Tops Vehicle Satisfaction Awards21 May 2009, voxy.co.nz
  64. ^ "2009 North American Car of the Year". NACOTY, January 11, 2009. http://www.northamericancaroftheyear.org/2009.html. 
  65. ^ "2009 Canadian Car Of The Year" (PDF). Automobile Journalists Association of Canada, October 24, 2008. http://www.ajac.ca/files/ccoty/CCOTY_Category_EN.pdf. 
  66. ^ Winner of the 2009 Most Awards Award, Hyundai Genesis Trevor Hofmann, Canadian Auto Press
  67. ^ Hyundai news(Korean) 2009-02-09, hyundai.com
  68. ^ "Ward's 2009 10 Best Engines Winners". WARD'S, December 5, 2008. http://wardsauto.com/reports/2009/tenbest/best_engines_2009_081205/. 
  69. ^ Hyundai’s Tres-Chic Genesis by Prada officially revealedMar 31 2009, World Auto News & Reviews
  70. ^ RKSport Hyundai Genesis Sedan at SEMA Showyosax.com
  71. ^ 2009 DUB Edition Hyundai Genesis03 October 2008, DUB Magazine

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