1. Short form of the word identification. As in station identification, I.D. Refers to a broadcast station's call-letters and location-for example, WTVJ-TV Miami.
2. Eight- to ten-second station-break announcement that accompanies the station identification and is just long enough to identify a product.
| 5min Related Video: I.D. |
| Shopping: I.D. |
 | i.d. (abbreviation) |
| film I.D. (in marketing) |
| Sourwood Mountain Dulcimers (1976 Music Film) |
 | How do you get ID without ID? Read answer... |
| Why do you need ID to get ID? Read answer... |
| Can you use an expired id as id? Read answer... |
 | How can you get an ID? |
| How do you do the id? |
| Who is ID? |
Copyrights:
 |
 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
Mentioned in
