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Impact maximizing companies endeavor to make the greatest positive impact on society, much like profit maximizing companies, according to the economic theory that defines the term, theoretically work to maximize profit.
The concept of impact maximization is similar but not identical to that of measuring performance according to a double bottom line. While impact maximizing companies are created for the purposes of making a positive impact on society, or offering a solution to a social problem, a company that measures its performance via a double bottom line can subjectively determine the weight or value placed on performing according to its financial or social impact-related goals. Impact maximizing companies aim to maximize the positive impact of their activities on people, and to support these activities by providing products and services for sale to customers. It can also then be implied that the company will also use reasonable measures to ensure that its social impact-related goals are never compromised by the introduction or sale of its products and/or services.
See also
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