Description of the Competition
Americana Antiques A creative retail store specializing in one-of-a-kind antique furnishings. It's showroom is inviting and similar in size to Bellisimo Imports, Inc. It is located on Chicago Ave. in the art gallery district of Jacksonville.
Exclamations A large franchise furniture showroom specializing in upholstered furniture located downtown. Exclamations is well-financed and uses an extensive advertizing campaign. The Exclamations shopper is primarily looking for larger household items that have to be custom ordered. However, it offers a large array of mass produced accessories for sale from it's retail floor.
Arte Latino Americana Located in downtown Birch City, Arte Latino Americana specializes in Latin American handcrafts. The store has been in business several years and it's staff is friendly and knowledgeable. There will be some duplication of items between our stores, but Arte Latino Americana only carries smaller ticket items.
There are several stores that attract shoppers to the downtown area for home furnishings. All of them, however, specialize in European and American antiques.
Applicaton and Anticipated Effect of Business Loan
