First-time purchase of a product or service on the part of a consumer, or the first-time purchase of a media vehicle for advertising on the part of an advertiser.
initial purchase
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 | Regulation T (business term) |
| Adjusted Basis (finance term) |
| Prepaid Interest (business term) |
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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