Finance
Revenue Streams
The revenue model of Safety Net Canada comprises a primary and a secondary revenue category, with each category containing multiple revenue streams.
Sales Through Distributors
Revenue derived from distribution network sales contributes up to 70% of total revenue and is composed of:
- Security™ 1000 Sales—26% of distribution network revenue and 13.4% of total revenue from all channels
- Security™ 2000 Sales—35% of distribution network revenue and 20.3% of total revenue from al channels
- Security™ 3000 Sales—39% of distribution network revenue and 35.6% of total revenue from all channels
Direct Sales
Revenue derived through the direct sales channel comprises approximately 30% of total revenue and consists of:
- Security™ 1000 Sales—26% of direct sales revenue and 7.9% of total revenue from all channels
- Security™ 2000 Sales—35% of direct sales revenue and 10.9% of total revenue from all channels
- Security™ 3000 Sales—39% of direct sales revenue and 11.9% of total revenue from all channels
