Internet Travel Service
General
The principals of Memory Lane Cruises, Inc., also operate the Memory Lane Cruises Internet travel service. Combined with the company's own web page, this service will be a primary source of potential customers.
Operations of the Website
The Memory Lane Cruises site matches consumers with appropriate cruises offered by advertising travel agents. Upon opening the attractive page with color graphics and an easy-to-use interactive format, the consumer sees a listing of three categories:
- Cruise Lines
- Cruise Destinations
- Other Destinations
The potential customer clicks on their choice and a screen appears describing the available cruises meeting their requirements. If they want to receive a quote or receive further information, they click the quote button.
The screen that appears contains a questionnaire with general information which must be completed for the process to continue. Questions include:
- Name
- Telephone number
- E-mail address
- A contact time
- The number of cabins required
After the general information is completed, specific reservation information is requested. This questionnaire queries on details of the cruise requested. This includes the customer's available sailing dates, price categories, type and location of room, previous cruising background, and availability for cruises on short notice. After completing the questionnaires, the consumer submits the information by activating the submit button.
The information is e-mailed to the Memory Lane Cruises databank and the advertising travel agent which posted the cruise listing. Many times the listed cruises are no longer available or the location requested is not among the listings, or the pricing requested is not available. In those instances TripBlaster will refer these potential customers to MLC. Other advertisers on the website have agreed to this arrangement. MLC will not compete with these agencies at this site. The company believes that this will be a steady source of potential customers.
The Company's Planned Operations
