ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin.
National weather
Overview
The national bulletin launched on 13th February 1989, and previously featured the longest sponsorship deal on UK terrestrial TV to date, Powergen (later renamed E.ON) being the sponsor from launch until the end of 2007,[1] when it was revealed that insurance firm esure/Sheilas' Wheels was to replace E.ON as the sponsor of ITV's national weather bulletins. The two-year deal, rumoured to be worth £10 million, was negotiated by Carat Sponsorship and began on January 1, 2008, with esure/Sheilas' Wheels as the sponsors, alternating between the two brands every month.[2] esure/Sheila's Wheels sponsorship does not, however, appear on UTV in Northern Ireland for ITV National Weather. GoCompare.com sponsorship is substituted there due to esure/Sheilas' Wheels insurance services being unavailable in Northern Ireland.
ITV National Weather bulletins have a duration of about one minute. They are shorter compared to the BBC weather bulletins, due to the fact ITV has to make room for advertisements.
Weathergens
From 1996 to 2001 when Powergen sponsored the weather, they used "weathergens" - human portrayals of the weather to show what it would be: Norwin:Storms Frice:Frost/Ice Shivra:Cold snap Aurora:Hot and humid Brellina:Heavy Rain/Flash Flooding Crystella:Snow Mirka:Fog/Mist Cyan:Turning Fresher Nimbella:Patchy rain Helios:Sun/Mist Florta:Light winds Glida: Warm and pleasant/Unsettled sun and showers There was controversy when a petition was started against Norwin, as many parents said that it scared many young children, but it was allowed to stay on. The weathergens have had over 100,000 views on YouTube.
Forecasters
Relief Forecasters
Former forecasters
Regional weather
ITV Anglia
- Simon Brant
- Amanda Houston
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ITV Border/ITV Tyne Tees
ITV Central
ITV Granada
ITV London
ITV Meridian
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- Sarah Farmer
- Simon Parkin
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ITV Wales
ITV West/ITV Westcountry
ITV Yorkshire
STV Central & STV North
UTV
Channel Television
References
External links
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ITV |
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Northern Scotland: Grampian · Central Scotland: Scottish · Scottish/English Border and Isle of Man: Border · Northern Ireland: UTV · North East England: Tyne Tees · Yorkshire: Yorkshire · North of England (weekdays), later North West England (all week): Granada · North of England and Midlands (weekends): ABC · Wales and the West of England: TWW, WWN, ITSWW, HTV · Midlands (weekdays) and London (weekends), later Midlands (all week): ATV · Midlands (all week): Central · East Anglia: Anglia · London (weekdays): Rediffusion, Thames, Carlton · London (weekends): ATV, LWT · South and South East England: Southern, TVS, Meridian · South West England: Westward, TSW, Westcountry · Channel Islands: Channel
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| Unsuccessful franchise bids |
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| News |
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| See also |
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Independent television
regulators |
ITA (1955-72) · IBA (1972-91) · ITC (1991-2003) · Ofcom (2003-present)
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| Website: www.itv.com |
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ITV Local News |
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| Former shows |
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| GMTV regions |
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