Izod (trademarked as IZOD) is a premium clothing company that produces dressy-casual clothing similar to brands such as Polo Ralph Lauren, Eddie Bauer and LL Bean. It is part of the Phillips-Van Heusen Company.
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Overview
In the early 1900s, Vin Draddy, an American businessman started a men's apparel business and needed a strong name to associate with his quality merchandise. Vacationing in London, England, he encountered Jack Izod's tailor shop. Jack, a well-respected tailor who made custom shirts for King George V and other royalty, was ready to retire and accepted Vin's offer to purchase the rights to his distinctive name.
IZOD is most notable for its pairing with the Lacoste shirt company from 1952-1993, known simply as "IZOD Lacoste". While the shirts were equally IZOD and Lacoste, they became abbreviated and popularized as "IZOD" shirts which leads to the common misconception that the famous "Crocodile" is the "IZOD" trademark. The two companies ended the partnership in 1993 after its parent company became too financially burdened. Lacoste was sold off back to France, while Izod joined the Phillips-Van Heusen corp.
During the mid-1990s, after its popularity slipped, IZOD repositioned and restored some of its previous prestige while introducing a number of midrange to higher end products, complete with a stylized "IZ" logo. In addition to its sportswear, IZOD designs a full range of formal suits, shirts, neckties, shoes, and fragrances.
The former Continental Airlines Arena, in New Jersey, United States was renamed the IZOD CENTER as of October 31, 2007, the National Basketball Association's New Jersey Nets' season opener. The company will pay $1.4 million per annum for the naming rights during the first two years of the agreement, while the Nets are still tenants, which will drop to $750,000 per year for the balance of the five-year deal.[1]
In 2009, Izod became the official apparel provider of the Indy Racing League's IndyCar Series and Firestone Indy Lights Series. Izod produces t-shirts, polos, pullovers, hats, and umbrellas for league and team officials and the general public.
The relationship will expand in 2010 with Izod becoming the official title sponsor of the Izod IndyCar Series, a deal worth $10 million a year for 5 years.[2]
References
- ^ "Fashionable New Name for Arena", The New York Times, October 5, 2007. Accessed October 11, 2007. "On Oct. 31, when the Nets open their season against the Chicago Bulls, the Meadowlands arena named for Continental Airlines for 12 years will be rechristened the Izod Center. IZOD will pay $1.4 million a year in cash for the first two years of the five-year agreement, which will be cut to $750,000 annually in 2009 when the Nets are expected to move to Brooklyn. Later, Bob and Sammy got married,"
- ^ IndyCar lands Title Sponsor, indystar.com, November 3, 2009
See also
External links
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