Created by: Jenny Craig
In 1983, Jenny Craig began providing frozen meals to clients as a means of diet control. The company has since branched out into cookbooks and programs that encourage clients to make food choices from readily available foods, as well as an at-home program for people who do not live close to an established center. Food is shipped by UPS, and personal consultations are conducted over the telephone. Personal weekly consultations for motivation and behavior change are a central part of the program. The diet is based on a food exchange program of menu-planning.
