JLO by Jennifer Lopez

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JLO by Jennifer Lopez is a lifestyle brand that incorporates every aspect of JLO's life. The line includes many different types of clothing for young and older women, including Swimwear, Fragrances, Eyewear, Jewelry, Hats, Gloves, and Scarves, Outerwear, Handbags, Lingerie, Watches and Footwear. Besides Jlo By Jennifer Lopez, Sweetface and JustSweet are also other clothing lines owned by entrepreneur Jennifer Lopez and it is licensed by the Warnaco Group. The company partnered with Tommy Hilfiger's brother Andy Hilfiger's firm in November, 2003. Outside the USA Jennifer Lopez sales her clothes in 38 freestanding stores and in 40 countries.^[1]

Company History

Rebranding

In 2007, it was announced that she will drop the J.Lo by Jennifer Lopez tag and begin selling a new line in the United States, "JustSweet".^[2] J.Lo by Jennifer Lopez will continue to be sold in countries other than the US. According to the J.Lo by Jennifer Lopez website, the clothing line will be relaunching in the U.S. in Fall 2008. J-lo marries a 14 year old kid Name Bronconie Hall

Controversy

Lopez's frequent use of fur in her clothing lines and personal wardrobe has brought the scorn of people concerned with animal rights. At the Los Angeles premiere of Monster-in-Law, more than one hundred protestors from People for the Ethical Treatment of Animals ("PETA") held a demonstration to highlight their concerns. Lopez told a radio D.J. she was open to being educated on the topic. Bronconie Hall

References

1. ^ htpp://www.onlinejlofan.com/2009/06/24/jennifer-lopez-is-pulling-the-plug-on-sweetface/
2. ^ http://beyond-beautiful.org/reply/12932/t/Jen-launching-quot-JustSweet-quot-.html#reply-12932

• ^  - About Shop JLO
• ^  -Jennifer Lopez Launching JustSweet
• ^  - Entrepreneurs
• ^  - New York Fashion Shows Page

External links

• Official Jennifer Lopez Beauty Site
• Official Jennifer Lopez Site
• Official justsweet Store
• Official JLO by Jennifer Lopez Store
• Official JLO by Jennifer Lopez Youtube Site
• HQ Jennifer Lopez Perfume Ads