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Johnson box

 
Marketing Dictionary: Johnson box

Graphic device often used in direct-mail sales letters consisting of a box-shaped outline made of asterisks. It is used to highlight a short message, such as a typewriter-face headline or a sidebar (message printed vertically along the edge of a page). See also burst.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more