Jonathan Anastas is a Los Angeles-based advertising executive; and a musician who co-formed - and performed in - a number of influentual Boston hardcore punk bands in the 1980s.
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Punk Rock Musician/Hardcore Pioneer
From his teen years (recording for the first time at age 15), Anastas was involved in the American musical movement known as hardcore punk. He co-formed and played bass in the seminal Boston hardcore bands DYS and Slapshot, writing and playing on the DYS records Brotherhood and DYS as well as Slapshot's debut record Back on the Map (all re-issued by Taang! Records in various formats).
Anastas and his bands - DYS and Slapshot - helped build and promote the straight edge movement, made famous by Minor Threat as a call for youth to live a clean, aware life, rejecting drugs, alcohol and smoking.[1] DYS is also known for their role in the crossover thrash movement, recording - possibly - the first "hardcore power ballad" on their second, metal-influenced album.[2]
Anastas also wrote and performed "Slam" on Modern Method Record's This Is Boston, Not L.A. collection. The track was subsequently used to score MTV's Santa's Secret Life as a Slam Dancer holiday promo, which ran for over 15 years.
Jonathan's contributions to hardcore punk were documented in the books American_Hardcore:_A_Tribal_History by Steve Blush, All Ages, Reflections on Straight Edge by Beth Lahickey, and Radio Silence by Nathan Nedorostek and Anthony Pappalardo. Anastas is also featured in the film adaptation of American Hardcore (film), released by Sony Pictures in 2006. Additionally, Anastas was interviewed for the DVD retrospective Chip on My Shoulder: The History of Slapshot which is being released in early 2009 and was accepted into the Boston Film Festival.
Discography
- 1982 - Decadence, "Slam" on the This Is Boston, Not L.A. compilation LP (bass)
- 1983 - DYS, Brotherhood (bass, back-up vocals)
- 1985 - DYS, DYS (bass)
- 1986 - Slapshot, Back on the Map (bass, back-up vocals)
- 1993 - DYS Fire and Ice - CD reissue of previous two albums (bass, back-up vocals)
- 1993 - DYS, "Wolfpack" on the Faster and Louder, Volume Two compilation
- 2005 - DYS "Wolfpack" - "Brotherhood," re-released with the band's original Wolfpack radio demo
Advertising Executive
Following his career in music, Anastas entered advertisng and became an early leader and innovator in the field of digital (or interactive) marketing, [3] holding executive positions at DDB Worldwide, Mullen, Saatchi & Saatchi, Omnicom's Think New Ideas and most recently at Omnicom holding Red Urban, where he was president. Anastas's work in the field has been recognized by the Silicon Alley Reporter, The Industry Standard, Adweek [4]and Ad Age, among others. He has also spoken at dozens of conferences such as CTIA, Internet World, CMJ, Digital Hollywood [5] and iMedia.
Anastas also restored several mid-century architectural homes in the Los Angeles area, included Richard Neutra's 1941 Bonnet House, which has been featured in the '"Los Angeles Times'", [6] "'Men's Vogue'", "'California Home and Design.'" "Remodel" magazine, and the coffee table book "High Style"
References
- ^ Beth Lahickey, All Ages: Reflections on Straight Edge, Revelation Books (1997).
- ^ Steven Blush, American Hardcore: A Tribal History, Feral House (2001).
- ^ Named to the Silicon Alley Reporter's Digital Coast 50" (1999),
- ^ Profiled in Adweek's "IQ Quarterly" (2000),
- ^ Panelist, Digital Hollywood: "The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment" (2006),
- ^ Ruth Ryon's "'Hot Property'" column (January, 2004),
External links
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