Career Highlights: Contempt, Long Day's Journey into Night, Carnal Knowledge
First Major Screen Credit: Gaslight Follies (1945)
Biography
Producer and self-appointed movie mogul Joseph E. Levine was one of Hollywood's more flamboyant characters. Originally a clothier, he got his start after purchasing a New Haven, Connecticut movie house. By the early '40s he had become a film distributor. Founding Embassy Pictures in the late '50s, Levine became popular for buying Italian muscle epics on the cheap and then promoting them amidst considerable hype to American audiences. He also distributed some of Fellini's early greats. During the '60s, Levine turned to production and was behind such films as The Graduate (1967) and A Bridge Too Far (1977). He sold Embassy to Avco in the late '60s to form Avco-Embassy. He remained it's president until leaving in 1974 to found the Joseph E. Levine Presents company. ~ Sandra Brennan, All Movie Guide
Levine is famous in the industry for his massive advertising campaigns, starting with Hercules in 1959. He is also responsible for bringing the movie Godzilla to the U.S. public. Levine had hired Terry Turner, a former RKO Pictures exploitation expert of the late 1920's and 1930's where he exploited King Kong amongst other films.[1]Levine and Turner's exploitation campaigns were designed to appeal both to the general public but also the film industry and exhibitors as well.[2]
Walk Into Paradise (1956) that Levine retitled Walk into Hell for its American release[3]
Quotes
You can fool all of the people if the advertising is right[4]
Popular Culture
In an issue of the Fantastic Four (#48), The Thing mentions upon seeing the sky aflame that it could be just Joseph E. Levine advertising one of his movies.[5]