Jujyfruits are a firm, chewy, gumdrop-like starch-based candy manufactured in the United States by Heide Candy Company, a subsidiary of Farley's & Sathers Candy Company, Inc..
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Description
The Jujyfruits shapes are Pineapple, Tomato, Raspberry, Grape Bundle, Asparagus Bundle, Banana, and Pea Pod. The banana shape is stamped with "HEIDE." Fruity flavors include raspberry, licorice, lime, orange, and lemon. The candies are firm and harden with age or when chilled.
In January 1999, Hershey (parent company at the time) changed the Jujyfruits flavor lineup in response to a customer survey that found mint was not a popular flavor. Mint was dropped and replaced with lime.
Ingredients
According to Old Time Candy, one of the basic ingredients of both Jujubes and Jujyfruits is "Ju-ju gum." This is supported by the fact that the original Jujubes box lists "natural gum" as its first ingredient. As of 2007, the ingredients listed on Jujyfruits boxes are:
- Corn syrup,
- Sugar,
- Modified and Unmodified Cornstarch,
- Natural and artificial flavors,
- White mineral oil,
- Carnauba wax,
- Caramel color, and
- Artificial colors (Yellow 6, Blue 1, Yellow 5 & Red 40),
History
The Henry Heide Candy Company was founded in 1869 by Henry Heide, an immigrant from Obermarsberg, Westphalia, Germany.
Jujyfruits began production in 1920, and they were popular in movie houses along with Heide's other gummy candy, Jujubes.
On December 13, 1931, Henry Heide died in New York City. Henry's son, Andrew, began running the business and became the company's fourth president in 1957. He moved the production facility from Hudson Street in New York City to New Brunswick. Andrew died on December 23, 1995. Andrew's son Philip joined the Henry Heide Co. in 1964, rising through the ranks from sales manager/bakery and marketing and merchandising manager to executive vice-president.
Philip sold Henry Heide, Inc., to Hershey Foods Corporation in 1995. In 2002, Farley's & Sathers Candy Co., Inc. acquired the Heide brand products, including Jujyfruits, from Hershey Foods. The terms of the deal were not disclosed.
Cultural references
In a May 19, 1994, Seinfeld episode ("The Opposite"), Elaine Benes is waiting in line at a movie theater when she hears that her boyfriend has been hospitalized. He breaks up with her after seeing that she bought a box of Jujyfruits first rather than immediately rushing to see him. When Jerry asks why she didn't just eat the Jujyfruits in the cab, she replies, "Because I got popcorn too, and I ate that first." Later in the episode, she loses her job when she is unable to deliver a crucial message to her boss because her mouth is full of Jujyfruits, ruining a business merger that would have saved her company from bankruptcy. When Jerry asks her why she keeps letting Jujyfruits hinder her like this, she responds tearfully, "Because it's Jujyfruit... I like them!"
Eddie Murphy Raw references Jujyfruits in a part of his act about an altercation between a short Italian-American and a larger African-American.
Also, Robert De Niro's character Travis Bickle from Taxi Driver, mentions them to the movie theater attendant, saying "You have any Jujus? They last longer."
In the book So B. It by Sarah Weeks, many references to Jujyfruits are made. The main character, Heidi, has a mentally challenged mother who is fond of Jujyfruits and names Heidi after the company name, "Heide".
See also
References
- Farley's and Sathers Candy Company Inc.
- Heide Promos, courtesy of the Candy Wrapper Museum.
- Hershey Foods Corp and Farley's & Sathers Candy Company have announced the successful completion of the sale of a group of Hershey's non-chocolate confectionery candy brands, Business Briefs, Food & Drink Weekly, July 1, 2002.
- Seinfeld Episodes, The Opposite, Episode 22, Season 5.
- Seinfeld Season 5.
- Jujyfruits and Car Maintenance, Answers to Ask Liz 2000.
- Old Time Candy
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