For the French tennis player, see Jo-Wilfried Tsonga
JWT is one of the world's largest advertising and communications companies. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York.
History
The company that was to become JWT was founded by William James Carlton in 1864. Carlton's company was renamed by James Walter Thompson in 1877 to The James Walter Thompson Company, which eventually became J. Walter Thompson. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT.
Business
JWT claims to be the first agency to:
- invent copy and layouts
- build the first full-service advertising agency
- pioneer ad careers for women
- produce the first sponsored TV program
- develop account planning
- create the first international network
Other Info
The Intihuatana stone of Machu Picchu, constructed around 1462 at the height of the Inca Empire, was damaged in September 2000 when a 450 kg (1,000-pound) crane fell onto it, breaking off a piece of stone the size of a ballpoint pen. The crane was being used by a crew hired by J. Walter Thompson advertising agency to film an advertisement for a beer brand. "Machu Picchu is the heart of our archaeological heritage and the Intihuatana is the heart of Machu Picchu. They've struck at our most sacred inheritance," said Federico Kaufmann Doig, a Peruvian archaeologist.[1]
JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients.
JWT is the first ad network to have an office in Kabul, Afghanistan, since 2004.
Clients of JWT include, but are not limited to; HSBC, DTC, Ford, Jet Blue, Kellogg, Nestle, Shell, Pfizer, Unilever, Vodafone, De Beers, Safi Airways, Tim Hortons, Roshan and the United States Marine Corps
JWT's 'relationship marketing' (direct, digital, and promotions) network is RMG Connect. RMG's network is expanding across JWT offices around the globe, and currently has more than 750 employees in 22 countries and 33 offices.
JWT CET, JWT's communications, entertainment and technology practice in Atlanta, has clients including CDW, Nokia, Brother Printers, Blue Coat Systems, BMC Software and Randstad.
Ethos JWT
Ethos JWT logo
Ethos is a division of JWT focusing on the development and implementation of social responsibility strategies, for corporate and non-profit clients.
JWT INSIDE
JWT INSIDE helps organizations advance employee engagement through comprehensive advertising, marketing and employee communications services. Measurement tools, consulting resources and strategic approaches are employed to put the right people in the right jobs and keep the workforce engaged. The agency has 11 locations offices across North America and internationally. It is a subsidiary of JWT, the largest advertising agency in the United States and one of the largest full-service networks in the world. Its parent company is WPP (NASDAQ:WPPGY). For more information visit www.jwtinside.com.
References
- ^ ^ ([dead link] – Scholar search) Sacred stone in Machu Picchu damaged during beer commercial, CNN, September 12, 2000
External links
