Kix is a cereal introduced in 1937 by the General Mills cereal company of Golden Valley, Minnesota.
Kix is an extruded expanded puffed grain product. The grain is processed and expanded (water is added and it is pulverized). Cooking of Kix occurs in the extruder and then the dough is formed into the desired shape as it is extruded through a die. Presumably it is then dried in an oven. Drying reduces weight which is important for shipping the product.
Kix was the first cereal to be manufactured with this process.[citation needed] Before the development of extruded expanded puffed grain cereals, only flake type cereals had been marketed.
General Mills introduced Berry Berry Kix in 1992 and Honey Kix in 2009. A small controversy[1] occurred with the release of Berry Berry which sounds like a disease resulting from a nutritional deficiency of vitamin B1 (thiamine)—a vitamin not present in Kix.[2]
Trix cereal is Kix, except with fruit flavoring and color, as is Cocoa Puffs, with chocolate.[citation needed]
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