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Knowledge

 
Hoover's Profile: Knowledge Networks, Inc.
Contact Information
Knowledge Networks, Inc.
1350 Willow Rd., Ste. 102
Menlo Park, CA 94025
CA Tel. 650-289-2000
Fax 650-289-2001

Type: Private
On the web: http://www.knowledgenetworks.com
Employees: 165

Which is more appealing: consumer information or consumer knowledge? Knowledge Networks peddles the latter. The company combines a variety of market research services, including survey design, information analysis, and data collection to produce syndicated reports and custom market research for a variety of FORTUNE 500 companies. Specializing in consumer research, the company offers clients insight in such areas as advertising effectiveness, product development, segmentation, and media planning. Founded by Stanford researchers Douglas Rivers and Norman Nie in 1998, the company is backed by such venture capital firms as Alloy Ventures, Maveron, Meritech Capital Partners, and Oak Investment Partners.

Key numbers for fiscal year ending December, 2008:
Sales: $40.0M

Officers:
Chairman: Norman H. Nie
CEO: Simon P. Kooyman
CFO: Kevin Wilkinson

Competitors:
GfK NOP
Harris Interactive
ORC

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Wikipedia: Knowledge (TV channel)
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"Knowledge Network" redirects to here, and is not to be confused with Network Knowledge or The UK Government's Knowledge Network Programme.
Knowledge
Knowledgelogo.svg
Knowledge logo
Launched January 12, 1981
Owned by Government of British Columbia
(Knowledge Network Corporation)
Slogan Pass it on
Country Canada
Broadcast area British Columbia (via cable), national (via satellite)
Headquarters Burnaby, British Columbia
Formerly called Knowledge Network (1981-2008)
Website Knowledge
Availability
Satellite
Bell TV Channel 268
Shaw Direct Channel 354
Cable
Vancouver Channel 5
Victoria Channel 4

Knowledge, formerly Knowledge Network, is a Canadian English language public educational cable television network in the province of British Columbia. It is owned by the Knowledge Network Corporation, a provincial crown corporation, and began broadcasting on January 12, 1981.

It is distributed on cable 5 in the Vancouver area and is available on cable systems throughout British Columbia. Knowledge's broadcast licence is for satellite-to-cable programming only, although it also broadcasts over-the-air in remote locations throughout British Columbia where local volunteers maintain repeater sites where cable television is not available. The network is also available on the Bell TV satellite service, on channel 268, and on Shaw Direct channel 354.

Knowledge receives funding both from the British Columbia government and from public donations.[1]

On September 28, 2008 Knowledge Network was rebranded as Knowledge.

Contents

Overview

Knowledge is British Columbia's public educational broadcaster and is required to be distributed as part of the basic cable service in British Columbia.

It had formerly broadcast from 06:55 AM-Midnight until July 2007 when programming hours were expanded to 06:00 AM-01:00 AM. In late 2007, Knowledge Network began changing its logo from the green tree to its new wordmark logo, and as of June 2008 the green tree logo has been removed. The previous two logos are still used as not all videos have been updated to display the new Knowledge logo.[citation needed]

The network obtains an average of 1.5 million viewers, or over one-third of British Columbians per week [2]. Currently, within the province, the station holds the number one position on weekday mornings for kids age two to six. Also, it has experienced an increase in viewers age 29 to 49 for its prime time programs. As well, it continues to maintain its popularity with viewers age 55+ for daytime and weekend viewing.

In its programming, Knowledge covers a full range of topics including politics, history and culture, arts and music, health, parenting, and science.

With funding from the provincial government and over 26,000 donor households, Knowledge acquires and commissions over 750 hours of original programming per year.

Due to changes in its business plan, Knowledge no longer produces its own unique style of programming. Instead it obtains programming from other sources.

Logos

References

External links


 
 

 

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Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Knowledge (TV channel)" Read more