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1350 Willow Rd., Ste. 102 Menlo Park, CA 94025 CA Tel. 650-289-2000 Fax 650-289-2001 |
Type: Private
On the web:
http://www.knowledgenetworks.com
Employees:
165
Which is more appealing: consumer information or consumer knowledge? Knowledge Networks peddles the latter. The company combines a variety of market research services, including survey design, information analysis, and data collection to produce syndicated reports and custom market research for a variety of FORTUNE 500 companies. Specializing in consumer research, the company offers clients insight in such areas as advertising effectiveness, product development, segmentation, and media planning. Founded by Stanford researchers Douglas Rivers and Norman Nie in 1998, the company is backed by such venture capital firms as Alloy Ventures, Maveron, Meritech Capital Partners, and Oak Investment Partners.
Key numbers for fiscal year ending December, 2008:
Sales: $40.0M
Officers:
Chairman: Norman H. Nie
CEO: Simon P. Kooyman
CFO: Kevin Wilkinson
Competitors:
GfK NOP
Harris Interactive
ORC




