The promotion of inflated pre-IPO prices for the sake of obtaining a greater allotment of the offering.
Investopedia Says:
An underwriter will push up the issue price of an IPO through promotion in order to please the issuer and secure a larger allotment.
Related Links:
What's an IPO, and how did everybody get so rich off them during the dotcom boom? We give you the scoop. IPO Basics Tutorial




