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| Type | Private Subsidiary of WPP Group |
|---|---|
| Founded | 1976[1] |
| Headquarters | London, England, UK |
| Area served |  United Kingdom |
| Key people | Christian Schroeder (Chief Executive) |
| Industry | Branding agency |
| Website | lambie-nairn.com |
Lambie-Nairn & Company Ltd. is a global branding and design agency, based in the United Kingdom and part of the WPP Group.
Lambie-Nairn is probably best known for its work in the broadcast area - creating the first broadcast brand for Channel 4 in the 1980s - and also for its innovative work in delivering screen-based branding solutions to international organisations such as O2, the BBC and more recently[when?] the Abu Dhabi Media Company.
The company describes itself as a strategic branding agency. Their work spans strategic positioning, translation of insights and ideas into brand identity, key audience engagement (e.g. employees, to deliver the brand through their actions and behaviours), and overseeing the continued evolution of the brand (whether positioning, identity or communications).
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Past works
Channel 4
Lambie-Nairn designed the famous block '4' introduced with the channel's launch in 1982, which remains in use today, though in different styles. The "4" logo was adapted from the numeral 4 in the Clarendon Bold typeface and appeared as nine blocks which arranged themselves on screen to make up the figure, symbolising C4's role as a publisher-broadcaster in bringing together disparate strands to form a coherent brand. [2]
The BBC
The agency has had a longstanding relationship with the BBC, designing much of the corporation's output across its domestic and international television channels. The 1997 relaunch of the corporation's logo was designed by Lambie-Nairn utilising the Gill Sans font, which has remained across most channels. BBC News was also completely branded by the agency from 1997 until 2003, when the design of idents and graphics moved to an in-house development team. The company rebranded all BBC News television bulletins and regional news programmes in 2008 as part of a major revamp and reorganisation at the corporation.
O2
The entire O2 brand was developed by Lambie-Nairn as a new identity for BT Cellnet, a mobile phone communication company. The agency took the view that the services the company would provide were essentially similar to how oxygen is essential for life and so the brand name, the chemical symbol for oxygen, was created.[3] Lambie-Nairn continues to work with O2 as their only branding agency, working with O2's 100+ communications agencies ensuring the brand values and beliefs are expressed through all possible channels.
Al Hurra
Following a competitive pitch, Lambie Nairn were tasked to create a visual identity for a brand new news channel aimed at the Middle East. The Arabian horse is the main symbol for Al Hurra representing "the free one." Chairman of the Westwood One network of which Al Hurra is a part, Norman J. Pattiz described the visual look as "magnificent."[4]
References
- ^ WPP - Our Companies WPP Group
- ^ Lambie-Nairn, Martin: "Branding For Television: With Knobs On", Phaidon Press, 1998.
- ^ O2 Lambie-Nairn
- ^ Al Hurra Lambie-Nairn
External links
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