Langnese billboard advertisement as seen in Berlin, Germany.
Langnese is the local Heartbrand subsidiary of the Anglo-Dutch company Unilever. They are the number one producer of ice cream products in Germany, and their main competitor is Nestlé; a reflection of the relative positions of these two giants in the global market.[1]
Around the world
The same ice as Langnese/Wall's is sold under different names around the world:
- Algida (Greece, Italy, Poland, Romania, Russia, Slovakia, Turkey, Hungary, Croatia)
- Bresler (Chile)
- Eskimo (Slovenia, Croatia, Austria, Czech Republic)
- Frigo (Spain)
- Frisko (Denmark)
- GB Glace (Finland and Sweden)
- Glidat Strauss (גלידת שטראוס) Short: Strauss (שטראוס) (Israel)
- Good Humor (Canada USA)
- HB (Ireland)
- Holanda (Mexico and Latin America)
- Kibon (Brazil)
- Langnese (Germany)
- Miko (France, Morocco)
- Ola (Belgium, Luxembourg, Portugal, Netherlands and South-Africa)
- Pierrot Lusso, Short: Lusso (Switzerland)
- Pingüino(Ecuador)
- Selecta (Philippines)
- Streets (Australia, New Zealand)
- Tio Rico (Venezuela)
- Wall’s (United Kingdom, Hong Kong, Lebanon, Singapore, Thailand and Maldives)
References
- ^ Nestle steps up ice-cream war with Unilever by buying Dreyer's | Independent, The (London) | Find Articles at BNET.com
External links
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