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last issue

 

Final issue to be served on a subscription before expiration and prior to service of any grace issues. This issue can be split off from the rest of the labels so that a special renewal promotion can be sent along with it. Some magazine publishers attach a special cover (or enclose a special insert) to the last issue announcing that it is the last. See also wrapper.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more