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| Type | Family-Owned |
|---|---|
| Genre | French winery |
| Founded | 1812 |
| Founder(s) | Alphonse Pierlot |
| Headquarters | Domaine Laurent-Perrier 51150 Tours-sur-Marne France |
| Number of locations | Belgium, France, Japan, Switzerland, United Kingdom, United States |
| Area served | Worldwide |
| Industry | Winery |
| Products | French wine |
| Net income | 34.6 mil. (2007-08) |
| Employees | 510 employees |
| Website | http://www.laurent-perrier.fr |
| Laurent-Perrier | |
|---|---|
| Region | Tours-sur-Marne |
| Grape varieties | Chardonnay, Pinot Noir, Pinot Meunier |
| Website | http://www.laurentperrierus.com/ |
Laurent-Perrier is a Champagne House founded in 1812 and is the main company of the Laurent-Perrier Group, whose other flagship brands include Salon, de Castellane, and Delamotte. Laurent-Perrier Group also acquired Chateau Malakoff as of 2004.[1] With over 1,200 grape growers with supply contracts, Laurent-Perrier exports to more than 120 countries. [2]
Contents |
History
Origins
Laurent-Perrier traces its foundation to 1812 when a former cooper and bottler by the name of Alphonse Pierlot purchased two parcels of land named "Plaisances" and "La Tour Glorieux" in Tours-sur-Marne. Pierlot willed his company to his cellar master, Eugene Laurent, who ran it with his wife, Mathilde Emilie Perrier. After Eugene Laurent died in 1887 his widow, Mathilde, took control and attached her name to the company, changing it to Veuve Laurent-Perrier (veuve being the French word for widow). [1] Veuve Mathilde lead the company to great success, producing 50,000 cases of Champagne. This success was short-lived due to the outbreak of World War I and the disruption it brought to all of France and French business. Following this catastrophe Veuve Mathilde hired Alexander Fletcher Keith Mackenzie to introduce and market Laurent-Perrier in the United Kingdom.[1] In 1925 Veuve Mathilde passed away, leaving the company to Eugenie Hortense Laurent[3]. Due to the setbacks from World War I and the immanent outbreak of World War II, Eugenie sold the company to Mary-Louise Lanson de Nonancourt in 1939. Marie-Louise invested all she could in the company, keeping it afloat through the turmoils of war, at one point mortgaging 1,000 cases of champagne she had hidden in a wall. Her eldest son, Maurice, died during the war in the concentration camp at Oranienburg leaving his younger brother, Bernard, as the heir apparent. Upon Bernard's return from war, his mother began set about educating him on every aspect of champagne making at the Houses of Lanson and Delamotte. [1] In 1949 Bernard de Nonancourt became the owner of the company and saw it become one of the largest family owned Champagne Houses. The de Nonancourt family still retains majority ownership of the company to this day. [2]
Late 20th Century
Beginning in the late 1970s, Laurent-Perrier established a series of wholly-owned subsidiaries. Those susidiaries and their years of creation are:
- Laurent-Perrier, U.K. 1978
- Laurent-Perrier, Switzerland 1992
- Laurent-Perrier, U.S. 1998
- Laurent-Perrier, Belgium 1999
Relais et Chateau is an international organization which promotes particularly unique and hotel and restaurant establishments of which Laurent-Perrier became an official Champagne partner in 2001.
In 2003 JEROBOAM Co., Ltd was created after Laurent-Perrier, Hugel and Perrin banded together with several other private French and Japanese partners. JEROBOAM is a fine wine distribution network solely for the marketing of such wines in Japan. [2]
References
- ^ a b c d "The History of Laurent-Perrier". http://www.laurentperrierus.com/about/history.htm.
- ^ a b c "Profile". http://www.finance.laurent-perrier.fr/pages_uk/C_Profil_uk.html.
- ^ History page on the official site.
See also
External links
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